This question came from a busy professional.

 Could you give some examples of how leaders can communicate the company’s vision so that others will share it?

 This is an excellent question.  One of the leader’s responsibility is to communicate the company vision, mission statements and goals.

One-on-one meetings

A company executive speaks with a woman during a business meeting.

One of the most effective ways is to meet one-on-one with each employee.

1. Work with each individual to verify they both understand the company vision AND how their roles and responsibilities support that vision.
2. Have each employee outline THEIR specific vision, mission and purpose statements – which in-turns supports the overall company vision, mission and purpose statements
3. Have each employee outline specific activities (SMART goals) that they will be individually responsible for executing in support of both their individual mission and their company vision.
4. Make it clear that their performance evaluation and bonus is directly associated with those SMART goals accomplishments.

Additional ways

Some ways a leader can communicate the company’s vision are:

1. Team meeting to roll-out the vision and mission statements.
2. Publicly display vision and mission statements throughout the website, company overview video and work environment
3. Published as part of an internal (and external) letterhead, newsletters, company social media pages, videos and memos
4. Published as part of everyone’s corporate email signatures
5. Discussed as part of everyone’s one-on-one meeting with their managers or team leaders

1. • Ask each member to write their individual vision and mission statements – one that supports the corporate mission but is uniquely theirs (associated with their role and responsibilities to the company).
   • Have their individual vision statement as part of their email signatures and business cards

1. Part of the Company’s “who we are” statements at any technical conference, trade show, videos or business networking event
2. Part of the employee’s business card
3. Discussed at quarterly performance reviews with each individual
4. Reviewed at every team meeting
5. Continually convert and highlight all activities that the company does to illustrate and accomplish those missions’ statement in all meetings and employee newsletters.

1. • Continually review the employee’s performance against their individual company vision/mission statements as well as against the company’s vision/mission statements
   • Evaluate employee’s performance as it pertains to those vision and mission statements.

If you cannot explain a company action, decision or project – as it pertains to the company’s vision or mission, then that action (or company vision) should be re-evaluated.

I know your situation is different.  Please feel free to set up a one-on-one consult.

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