Career path options in the digital marketing industry

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This question came from a busy professional.

What are career path options in the digital marketing industry?

There are several career options in digital marketing because there are several outlets within digital marketing.

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The general career path for digital marketing can be Digital Team Lead, Digital Marketing Manager, and Digital Marketing Executive.

But there are several facets to digital marketing that can lead to additional career paths and advancement levels.  Because digital marketing is a non-linear approach to marketing in general, the career paths stemming from digital marketing are also non-linear.

Digital marketing includes (but not limited to):

 

  • copywriting
  • search engine marketing
  • paid search media
  • building online partnerships

 

Each of these paths leads to additional advancement opportunities.

 

Copywriting

Starting off as a copywriter and producing blogs and social media posts will lead to Social Media Lead, Social Media Manager, and Social Media Executive

 

Search Engine Marketing

If you want to focus more on search engine marketing, this may lead you to SEM/Natural Search Lead, SEO Manager, and SEO Executive

 

Paid Search

If you are interested in the Paid Search aspect of marketing, this will lead you toward Paid Search/Media Team Lead, PPC Manager, and PPC Executive

 

Affiliates and Partnerships

If developing business partnerships is your thing, digital marketing can lead you into Affiliates and Online Partnerships, Affiliates/Partnership Manager and Affiliates Executives

Advantages of a Digital Marketing Career

 

Digital marketing is a much-in-demand profession and growing.  The skill set is ever-growing, therefore it’s one of the future-proof careers out there.  This increases your job security and enhances your career progression.

 

Your career path will also benefit from the increase career choices.  We mentioned the various paths that stem from the digital marketing footprint.  And it is relatively easy to traverse and combine the various specialties.

 

Also, once you are in demand, it is both easier to command a higher salary and start your own business.

I know your situation is different.  If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info

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