Why Your Personal Brand Matters
If you are an Olivia Pope or TV’s Scandal fan, then you already know why your personal brand matters.
Olivia Pope and Associates mission is clear and concise:
- fixing problems and crises;
- protecting and guarding public images and reputations
- solving certain crimes in her clients’ interest
Her personal brand is wearing the white hat and suit. The white hat and suit is synonymous with “the good guy” and “saving the day”. This personal brand is so aligned with her company missions that you know instinctively what she can do for you.
So the critical business lesson learned from this high-rating TV series is:
Have a crisp and simple brand message. And it doesn’t hurt if your personal brand carries over some additional subconscious messages.
Just like Olivia Pope, you have characteristics that define you; ways that you think of yourself and ways that others think of you. Effective personal branding isn’t about putting on a show or figuring out how to get the most financial reward. You have a brand just as much as you have a reputation.
How people see you matters.
“Personal branding is how we market ourselves to others,” says Donna DeBerry, a marketing and branding expert.
DeBerry’s has four tips to reach current and potential customers through personal branding:
- Be seen online and off: Your customers have many choices, and you need to go to where they are. Whether that’s on Facebook or on a panel at a speaking engagement, it’s important you be seen and easily identified.
- First and last impressions last 14 seconds: Condense and personalize your elevator pitch. How can you turn a greeting into communication that evangelizes your business to your customers?
- Give people reasons to connect you with your company: Position yourself as a leader and your company as a pioneering endeavor. It could help you earn media attention and build your customer base.
- Become known for something: What you say and do need to dovetail with what your company is known for.
Just like Olivia Pope, you want people to know exactly what you stand for, immediately upon seeing you.
I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.
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