Optimize career for learning or responsibility?

Today’s comment came from a busy professional.

I currently work at a small web design agency with a team of 5. I’m the sole marketer where I do all digital marketing for clients.

This includes SEO/PPC, some social media, and everything else growth marketing related. I love the autonomy, the people I work with, and ‘owning’ the entire digital marketing role and department.

My only complaint: clients are really small (e.g., electricians, attorneys) and I’m itching for something more challenging and complex.

However, I am learning a lot. Work-life balance is amazing at the agency, allowing me to take on MOOCs and side projects where I’m learning to code.

Recently, a large public company offered me a PPC Analyst role where I’ll manage a 10MM ppc campaign. Glassdoor reviews mention poor work-life balance. My brief pros & cons analysis of take the job offer:

PROS
+ higher salary
+ more prestige and responsibility
+ learning, yes, but very focused on SEM in one particular vertical

CONS
+ 50-60+ work weeks
+ less time for MOOCs, self-study and side projects
+ possibility of low job satisfaction (culture, politics)

=== My question ===

ultimatumWhat would you do? Do I continue working at the agency where I’m comfortable and can have the autonomy to master what excites me.

Or take the job offer with more responsibility and pay but at the expense of narrowing my career focus and skill-sets too much.

 

Like many professional in your situation, you seem to think there is only two options for you: Stay where you are or go to this possible low-satisfaction job.

There are rarely only two options to any situations. So – why can’t you continue to search for a great job that fits all your requirements? Why can’t you be the one to define and propose more complex and challenging projects? Why can’t you take a more active role in bringing in more high-profile clients? Why can’t you present at various conferences and client trade show to better expose yourself as an expert or authority in your field of interest? Why can’t you step-up your marketing of the Product YOU – so that you create additional opportunities for yourself?

Also – are you sure this new job is a 50-60+ week job with low-job satisfaction? Or are you just making assumptions?

You are ultimately responsible for your own time and project schedule. If your salary is based on a 40 hour week – then your salary is based on a 40 hour week. If you decide that you want to limit your general work week to 40 hours a week (giving you some space for MOOCs, self-study and side projects) – just outline your project schedules more realistically. Take more ownership of your personal business commitments and schedules. As long as you provide realistic expectations on your deliveries – you can still schedule space and time for everything that is important to you. Although there will be times when you need to work the extra hours; if you are consistently working overtime and the weekend – then you lack the appropriate project management and time management skills.

If you feel that if you don’t put in 50-60 hours a week to receive advancement – then you are choosing that over the other things. Figure out what you really want; decide what are the imperatives and non-negotiables – and design your life accordingly

**Note: If you consistently work overtime and weekends to conduct regular workplace business, then you have no buffer time to accommodate project emergencies. If your project is constantly hitting emergencies, then your risk analysis and project management skills need to improve. If you would like more information or training in this area, please reach out to me.

Regardless of what your ultimate decision (staying in your current position or taking the higher-paying job) – you have the power to design your own career exactly the way you want.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

 

3 Ways Project Managers Can Anticipate, Avoid and Mitigate Problems

Today’s comment came from a busy professional.

What separates the good, or the great, project managers (PM) from the just so-so?

The answer: How they handle problems when they arise and they prevent them from derailing deadlines and the budget. Some of the top issues projects frequently face are:

pm triangleProblem No. 1: Team members not knowing or understanding what their responsibilities are, not owning their part of the project.

Problem No. 2: Meeting deadlines.

Problem No. 3: Scope creep.

 

Problem No. 1: Team members not knowing or understanding what their responsibilities are, not owning their part of the project.

The PM is responsible for effectively conveying the project scope, goals and individual team member’s responsibilities. The best way to assure that your message has been conveyed is to ask each team member to paraphrase the goal and their part/responsibility/role in achieving the goals. They need to also paraphrase the consequences of not achieving the goals – not only for the company but for their careers as well.

Depending on one-way conversations like email and memos will not assure that your team understands their role. Creating presentations and status reports does not fully verify the team’s ownership.

Implementing one-on-one manager’s meetings will increase transparent communication between the employee and employer. Adding one-on-one project manager meetings with the various managers on the projects will do the exact thing for the project.

 Problem No. 2: Meeting deadlines.

Meeting deadlines is one of the critical skills of a PM. The first step, of course, is to create deadlines and milestones. Milestones are the mini-deadlines used to stay on course. It is critical to associate a customer-releasable deliverable at every milestone. The deliverable can be as simple as the requirement specs, a presentation, a prototype, a demo, an update, early alpha or beta versions, etc. By delivering early and often to the clients does several things:

  • Keeps the clients involved and gives you early feedback on how your features are matching your clients’ expectations. The product needs to match the client’s need and not your design. You are building the product for the client’s use; therefore, it’s imperative that you get the clients’ perspective along the way.
  • Forces the team to work on the quality of the deliverables all along the way.
  • Can continually provide the clients with their minimum requirements (to get them moving forward on their tasks) while you continue to enhance the product for future releases.

Another tool is risk management. There are various ways to manage risk. Risk Management and Risk Analysis incorporate contingency plans for high-probability/high-impact issues. Taking the time to visualize what “could happen” in the project, then sorting which items are most likely to happen with a high-impact to the project. Those items you put contingency plans in place.

Training every member of the time on good estimation skills will have a profound effect on accurate schedules. I have an article and presentation on the 12 Tips of Realistic Scheduling To download the article, register HERE.

Creating a Recovery Protocol Chart is also useful in meeting deadlines. The 12 Tips of Realistic Scheduling talks more about the Recovery Protocol Chart and Change Management in general. To download the article, register HERE.

Problem No. 3: Scope creep.

Change Management is the tool that you implement to eliminate scope creep. Once you have a well-defined feature set and requirement documents – any deviation of those requirements go through a Change Management process. CM outlines the consequences of the request including level of effort, resource requirements, delay in schedule, affect on other dependencies (identify any change reaction), quality issues or budget concerns. Once all these things are clearly outlined, the team can make a better decision in moving forward with the change.

Creating a Recovery Protocol Chart is also critical in reducing Scope Creep. The 12 Tips of Realistic Scheduling talks more about the Recovery Protocol Chart and Change Management in general. To download the article, register HERE.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

 

How can you choose the most appropriate job title when wearing many ‘hats’ in your company?

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s comment came from a busy professional.

How can you choose the most appropriate job title when wearing many ‘hats’ in your company?

As a very new small business, anyone I bring on to my team is going to be responsible for more than one area of expertise. How can I name or define their positions when they are going to be doing much more than one thing?

Regardless of the title – you should have a full job description and even a Personal Business Commitment (PC) Plan for each of your employees (SMART Goals for the coming year). Their PBC’s should be based off your PBC’s and shows specifically how their role and responsibilities will help you achieve your PBC’s or SMART Business Goals for the coming year. Then during your quarterly performance reviews, you can easily measure their performance against their yearly goals – and give the appropriate tweaks and encouragement. Explicitly spelling out their roles and responsibilities is slightly different that giving their position a title. If you need help creating PBC’s, lets chat.

 

When giving titles, I recommend select a title that best supports or helps achieve their business goals. Consider the end-user of their business cards.   For example – if you have a employee that is a developer, but he also goes on the road with the Sales Staff to setup the demos and man the trade-show booths; I would give him the title of Subject Matter Expert or Technical Sales Engineer. Something – when given to the customer assures the customer that he is knowledgeable about the client’s use of the product as well as encouraging the client to call them about making the sale.

What if your project manager also does the accounting and bookkeeping for your small business? This person also answers the phones and fills in as the receptionist.   Although this person wears many hats, the title on their business card should be Project Manager, because affluent clients receiving that business card are more apt to carry on business dealings and conversations with the Project Manager over a book keeper or receptionist.

If you only have one sales person on your team and they also man the tech support line, their title on their business card should be Sales Manager – because an affluent client feels more important talking to the Sales Manager – than either sales person or a technical support person. They feel that the Sales Manager can actually get something done in the company.

Think about your business goals – and which title (from their many hats) is going to support bringing in the money.

Also – there is nothing wrong with creating multiple business cards with the different job titles. Then you give out the appropriate card at the right occasion. I don’t recommend doing 1 business cards with all the titles like: Project Manager/Developer/Tester. You want to present clarity, confidence and expertise to your potential client. Showing them that you are a jack of all and master of none will defeat the purpose.

How to handle uncomfortable networking events

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.


We all understand the importance and value of business networking. How do we handle networking events in a proper and professional manner?

One of the best ways to break the ice at a networking event is to pretend or put on the persona of a host. Focus your attention on “your guests”. Put the spotlight onto them. Allow them to shine and talk about themselves. Most people are there to talk about themselves, anyway – why to against the flow?

  1. Ask them questions about “What brought them here tonight?” “What are they hoping to gain or what are their goals for this meeting?”
  2. If they share that they are looking for referrals on XYZ or people that they can work with on ABC – connect them to someone that you just met at the same meeting that shares those goals.
  3. Don’t stay too long with any one person. Like a host, make sure you mingle. You can say “I know you want to meet more people, and I want to respect your time. I would love to stay in contact, why don’t we exchange contact information and make plans to call each other on Thursday.   How does that sound?”

If you really want to stay in contact, take out your calendar and then move on.

But what if you are shy or is an introvert? Are there any other special tips for us?

Normally what makes shy people uncomfortable is having the spotlight shined on ourselves. So – much like the above advice, shine the spotlight on other people. Instead of worrying about what other people think about you – focus on learning more about the other person. People love to talk about themselves and it takes the pressure off you to carry the entire conversation.

Also, look around to see if anyone is sitting alone or hiding in the corner (make sure it’s not you doing the hiding as well). Then go up and visit them. They may be feeling uncomfortable, so be a good host and go up and introduce them to some other folks.

For additional articles and videos on tips for introverts, check out these artifacts:

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

What’s in a job title?

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.


jobtitleWhat’s in a job title? How does one pick the appropriate job title? What does a title say about us?

A rose given any other name still smells as sweet. So – what’s in a job title anyway? How important is it?

If you had asked me this question several years ago, my answer would be very different. My answer would probably center on individual prestige or associated with the number of years and experience associated with a particular job role or responsibility. Today, my recommendations lean toward looking at what we are trying to accomplish with that title.

Today, I would go back to the company’s goal or the directive. If – for instance, your job is to influence high-profile, high-paying client – then your job title needs to be prestigious enough to warrant their time and attention.

A high-profile client may schedule time with a Director of Research versus a Software Engineer.   But having the owner of the company be the one to install the product at their test lab – may have the opposite effect. It may put unwanted exposure that you are a one-man show versus a long-established company. In that situation, you might want to underscore your founder/owner status and just state that you are here to install their new software.

An unhappy customer may feel better heard if the Customer Advocacy Manager is working with them, versus Tech Support Staff (even though the Tech Support person is handling all the customer advocacy issues).

The audit team might feel better talking to your Division Audit Officer versus your QE Manager (even though the QE Manager is also the one handling all the Audit and Process issues).

Since business cards are inexpensive and you can create your own, having several cards with different titles is useful. To avoid fumbling through which card to give out – have your goal and purpose in mind before the networking event or meeting. Then only bring those cards to the event.

So, in general – my recommendation is to directly associate the job title that will make it easier to achieve the results that you want. Don’t focus on the “years of experience” or “conventional title hierarchy”. Get creative in your job titles – and focus on what you really want to achieve with them.

If your target client values creativity and inventiveness, get creative with your titles. If your target client is more procedural and strategic, then more conventional titles would appeal to them. Focus on the goals and what would attract the target clients.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

How can I keep activity/participation high around slower demand seasons like the holidays?

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into the business you love to run.
Today’s comment came from a busy professional.

The success of my mobile app relies heavily on the activity of users being high and consistent. We have seen a drop in participation which I believe is correlated to it being Thanksgiving weekend. I am predicting the same drop in activity around Christmas and New Year. What are some marketing techniques I can undergo to build up activity and keep my audience interested?

 

Without knowing what your “mobile app” does – it’s hard to give a specific answer. But one way is to provide apps for those specific holiday or natural slumps. For instance, if your target market are parents with small kids – providing a mobile app that tracks Santa’s activity level between Nov – Jan, incorporates the season’s activities.

If you mow lawns, offering leaf-blowing and snow shuffling for the fall and winter months (when the lawn is not growing) are some additional services designed for the natural “mowing-lawn” slumps.

If you own a greet card company, offering CARE packages (Congratulations, Appreciation, Recognition and Encouragement) packages for the slumps between busy holidays card-giving seasons is a way to up-turn the down-turn of business.

Once again – without understanding your target audience, it’s hard to answer this question. Let’s chat so that I can better understand your unique situation. Then I will be able to better recommend your next steps.  It’s really easy to setup an appointment directly into my calendar with this link: https://www.timetrade.com/book/WFSFQ

You may be a micro-manager, if you ….

Often times, people think a micro-manager is someone that stands over the employee’s shoulders every hour. But that’s not totally true.   There are other traits to a micro-manager that you may be falling into without knowing it.

 

  • If you haven’t taken vacation, you may be a micro-manager
  • If you haven’t delegated the lead of some of your staff meetings, you may be a micro-manager
  • If you haven’t allowed your team to run the show, you may be a micro-manager.
  • If you are afraid of taking a day off, you may be a micro-manager.
  • If you are afraid of what will happens when you are not there, you may be a micro-manager
  • If you haven’t allowed your team to fail, you may be a micro-manager

 

Instead of being afraid of what happens when you are not there — allow things to happen by not being there. You may be pleasantly surprised.

If you don’t allow people to try these things on their own, you miss the opportunities for growth and excellence in both them and YOU. If you are too busy taking on other people’s responsibilities, you don’t have the time for your growth and promotions.

How to track remote employee’s activities

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

 

What is a good CRM for remote employees that tracks what they are doing every minute

I have a remote employee on a significant base who works from home and road with android phone. I want to track their day.

I want an CRM web app that runs on desktop and android phone:
– Sends me a daily email report that
1) chronologically lists how previous day was spent including


A) work day start time,
B) calls outgoing and incoming
– start, end time, contact, result
C) emails reading & writing
– start, send time, contact, result
D) meetings
– start, end and result.
E) Other activities eg driving
– start, end, contact, result


2) Sales pipeline status changes and value in graph format.

This should be done as automatically as possible. Ideally with no typing by salesperson. Ie buttons only. Or only one word typing if req.

I apologize if this answer seems too blunt….but I think it will be easier to find a salesperson that you trust. Requesting an app that automatically shows you exactly what they do every minute illustrates a lack of trust in their capability and competence. It’s better to find the type of people that you will value and trust; people with the right work ethics, experience and talent — then to try to micromanage those traits into the wrong people. The right people will be turned off and quite. And the wrong people will find a way around your app.

Keep it simple. Simply focus on your required results.
If you have sales quotas and success metrics in place – and they are meeting the success criteria; why do you need to know what they ate for breakfast?

My recommendation is to do your best to hire talented and trustworthy people to begin with. Setup goals and objectives around those important metrics (like hitting at least 20 sales calls a week, making at least 5 sales per week, or whatever you deem necessary). Then allow them to fully express their talent and skills they way that best works for them – in regards to meeting those success criteria.

If they are not meeting their quotas, offer them additional training or fire them.
If they are meeting your quotas, don’t fix what ain’t broke.

If you still need this day-to-day checking; I recommend setting up a daily 5 minute call with this person or team. In the agile development (this is called a SCRUM meeting), where you meet daily for a very short time to answer the critical status questions. For you – you may want to have a daily status meeting to report their sales made, sales in the pipeline, expected sales closed dates for those items in pipeline, any roadblocks to closing on time and if they need any help in closing the deals.
Bottom line – It’s a waste of time to “big brother” everything your sales person does. Setup clear expectations in regards to number of sales, leads, and lead-to-sales ratios. Then track only the metrics that bring in the money. Don’t worry about how they get it done. Just focus on the results and treat your team like experienced and valued professionals.

For you would like more information on how to better manage your team or increase their performance, why don’t we schedule a short call. That way I will be able to learn more about your unique situation and be able to recommend your next best step moving forward.

We also have a Professional Development Toolkit ecourse available for self-study.

 Once again, I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

Difference between running a business and a clubhouse

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s comment came from a busy professional when discussing prioritizing a performance review process for his company.


We’re working through our plan at the moment – it encompasses several projects.  I’m pretty hesitant to put another layer (referring to a performance review process) on at the moment.  I don’t know that we have the bandwidth to do so.

Granted, this is one of my pet peeves. This is much like saying, “I’m using my car too much to take the time to change the oil, check the tires, and do regular maintenance on my car. When I’m not traveling so much, I will think about taking the time for car maintenance.”

I have a longer series on CAReer Maintenance 101 which goes into the Top 10 Tips to Ensure Career Longevity. But today’s focus will be on implementing some type of performance review process.  Why it’s important and how to start one with minimum steps.

Setting performance criteria and reviews is to your company as your car maintenance list is to your car.  Some people go along without maintaining their car – but they pay for it eventually.  Executives that feel their team doesn’t have the bandwidth or time to review business goals, individual development goals and their performance related to those goals are running their business more like a clubhouse than a profit-based business. You may be doing a great job scheduling those projects – but you may not be maintaining the professional skills and health of those people doing the work. I say “may not be” – because without periodic reviews, you don’t really know where you stand.  Your car could give out at any time without any warning.

And asking your employees if they want to implement a performance review process is a waste of time. It’s like asking your children if they want vegetables. A diet of projects without the necessary proteins, vegetables, and exercise to keep your body of employees professionally healthy is like only feeding fast foods to your children.

The clubhouse, informal feel is great for small businesses.  You may feel that you are running faster and leaner.  And that formal performance reviews will only slow you down.  That small, family atmosphere is what got you where you are today. And it has served its purpose amazingly. But – if you now want to grow to that next level; expand beyond what you are doing today; make a bigger impact to the industry – you may have outgrown the clubhouse. If you are struggling to grow and make more money – then you should consider that the clubhouse, informal mentality is probably what is limiting your growth.

If you have the time and money to purchase next generation, bigger, faster and better equipment – then you have time to spend some money and time on your employee’s career development.

Okay – so now you are convinced that you need something in place in order to conduct a performance evaluation. What are the minimum steps?

  • Outline everyone’s roles, responsibilities and expectations. Your employees can do this for you, and then you can review/modify as you see fit
  • Outline your criteria for Average Performance, Above Average Performance and Exceptional Performance. If you want your employees to do their best for you – you need to actually outline what their best means to you. Otherwise, people will be disappointed come performance evaluation time. It is recommended to include metrics that actually increase your business revenue, reduce costs or increase client loyalty, satisfaction and referrals.
  • Setup a SMART goals that achieves those goals and criteria.

If you do the above and define a regular review period, you will have better insight into your employees’ performance, and how to help them improve your company profits. You want your employees to be doing the work that lie in their talents, that makes your company profitable. When employees are working in their genius capacity – your company will expand.

Also – you need to be able to strategically assign tasks that will directly affect company profits. If you find that people are being paid for things that do not align with the company vision and mission, you need to adjust. This is the reason for the performance reviews – to find out where you need to readjust.

NOTE: If you have enough staff to actually have a hierarchy, avoid the lazy man’s method of adding additional responsibilities on top of all the other responsibilities. If you want to add more responsibilities without removing anything then you need to include and adjust the % of time and expectations on all the roles. This actually takes more of your time and thought.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

Best ways to show clients that they are appreciated

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for taking big ideas and converting them into smart, sound, and actionable ideas.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

What’s the best way to show customers they are appreciated?

The first step is to fully understand your company policies in regards to customer gifts, rewards, recognitions, and tokens of appreciations. Most companies have clear procedures and limits on customer appreciation gives to avoid the perceptions of kickbacks and payback.

Once you understand the company policies, you have various options to explore.

The key to client appreciation is understanding what the client values.  In Dr. Gary Chapman’s 5 Love Languages, people respond to 5 different categories of appreciation: Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time and Physical Touch. I have a presentation on how to translate these “love languages” into the workplace and customer appreciation venue. If you are interested in a group presentation on this topic, I would be happy to guest speak at your organization.

In the meantime, a relationship (whether a personal, professional or business relationship) is composed of one or more people.  Therefore, a show of the right kind of appreciation (the one that the client would value most) in any of those venues would work.  Dr. Chapman mentions that everyone has 2 dominant categories.  For example – if you know that your client feels appreciated (loved) with words of affirmation and Acts of Service – you would best be served by giving them a plaque/award with some fanfare or a special “Done For You” complimentary service.   On the other hand, if your client doesn’t like to be put on stage and value their leisure time with their family above all else – then making them spend their leisure time to accept an award in front of people would have the opposite effect. He/she would resent being there.

Understanding the proper acts that make them feel appreciated (or loved) is the key to a successful client appreciation program.  Then selecting items that fit one of their dominate profiles would win the day.

The appreciation doesn’t have to be expensive, just valuable. For example, if your client owns a restaurant, then periodically taking your department to lunch at their establishment is of great value. Purchasing gift certificates from their shops to give as client appreciation gifts to other customers is of great value. Creating testimonials about their service and establishments would be of great value.

The key is to be in-tuned with what your client values.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes