How To Get an Interview When We’re Under-Qualified

This question came from a busy professional.

How Can We Get an Interview When We’re Under-Qualified? 

Some people may be interested in a job, but they don’t apply for the job because they don’t meet all the qualifications or have the specified experience. Why should they apply anyway?

If a candidate is under-qualified–as per the job requirements–what are three things he or she can do to still stand out on his or her application and snag an interview
anyway?

Continue reading

5 Biggest Mistakes People Make in Presentations

This question came from a busy professional.

I’m searching for career experts who can tell me the biggest mistakes people make
when making a presentation at work.

Most everyone has heard of the more common mistakes of not making eye contact with the audience and relying too heavily on note cards.  But here are some of the bigger mistakes that you may not be aware you are making.

  • Covering too much
  • Not properly tying the topics together
  • Not having a CTA
  • Not closing the deal
  • Not having someone else edit

 

We will go through each in detail, explain why it’s such a big
mistake and then give advice on how a presenter can avoid making the mistake.

Continue reading

Career path options in the digital marketing industry

This question came from a busy professional.

What are career path options in the digital marketing industry?

There are several career options in digital marketing because there are several outlets within digital marketing.

Continue reading

How to stay connected as a remote worker

This question came from a busy professional.

How do you stay connected as a remote worker? 

As a remote worker, how do you fight feelings of isolation?  Especially looking for advice that newcomers to remote work can use. Thank you! 

In these technological times, it’s even simpler to stay connected.  With the advent of video conferencing, online chatting and texting, there is little reason to feel isolated.

Take the initiative

The real issue is that you have to take the initiative.

  • It is not the companies’ responsibility to make you ‘feel included’.
  • It is not the companies’ responsibility to make sure your network and build the proper working relationships with the right co-workers, sibling departments, other managers, and executives.
  • It is not the companies’ responsibility to make sure you keep their jobs.

Get involved

The very best way to “fight the feelings of isolation” is to simply “get involved”. Some things that a newcomer to remote work can do to “feel more included”:

  • Go into the office for face-to-face business networking.
    1. Even though you have the benefit of telecommuting, this does not relinquish your responsibility for your own business networking goals.
    2. Schedule monthly or bi-monthly visits to the office.
    3. If your location is a large distance, arrange for travel to the site at least once a quarter for a few days.  Line up the important meetings with co-workers, managers, executives, and mentors that are beneficial to your career growth and professional advancement.
    4. Your career is your responsibility – and the adage “out of sight, out of mind” is very relevant to remote workers.
  • Schedule weekly or bi-monthly one-on-one meetings with your managers and mentors. Stay on your manager’s and mentors radar by scheduling frequent and regular one-on-one meetings.
    1. Keep the meetings short (15 minutes in length) and have agendas and meeting goals/purpose identified in advance so that you are not wasting these important people’s times.
    2. YOU facilitate and conduct these meetings to show your intentions and initiative. Ask about your performance and share the type of projects that you would like to be assigned to. Review the gaps in your skill set that you need to accomplish to gain those desired positions.
    3. YOU suggest/ask for things that you would like as rewards for meeting certain goals.

Use Technology

  • Make use of today’s video conference technology.
    • Supplement your phone meetings with video conference calls. Consider including video status reports in your email reports.
  • Conduct and facilitate Brown Bag Lunch professional development series on new technology or operational procedures.
    • Teleconference technology like Skype allows remote employees to both attend and present.
    • Take the initiative to present on high-profile, company driven topics. Arrange for guest speakers that are expert in these areas. Request that the company caters in lunch for these special training and educational events.

Got the extra mile

  • Go the extra mile with every interaction.
    • For example: If someone emails you, call them back.
    • If you get someone’s voicemail, leave them a time/date when you will be calling them back or a timeframe when you will be available to talk.
    • Don’t allow phone tag. Take the responsibility for making that meeting happen.

I have an online course 10 Tips for the Telecommuter that may be of interest.

I know your situation is different.  If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complimentary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

How to quit a job without burning bridges

This question came from a busy professional.

 How do you quit a job without burning bridges?

 

I work for a consulting company and just got assigned to a 3-4-month project at the client site due to begin in early May or early June. I found out about this project last week and unfortunately, I wasn’t given a choice. The concern that I have is that I was already planning to give my resignation notice in early May and leave the company by the end of May at the latest.

I would like to tell my supervisor now that I won’t be around to take on the critical project, so they can find a replacement right away and run it by the client – but I need to iron out the details with my potential new employer first. I don’t want to put the cart before the horse. My supervisor has been good to me and I don’t want to put her in a difficult situation, as she would need to find a replacement immediately after I begin the project and the client will not be thrilled about potential delays in project delivery.

Given the timing and importance of the project with a key client, I run the risk of burning bridges. Not sure what I should do. Any advice helps.
Without knowing much about your current situation – the problem doesn’t seem to be your current job.  The problem is how long it is taking the new employer to iron out things with your new position.  Therefore, I recommend focusing on fixing that area first.

Managing the New Employer

If you cannot iron out things with the new employer relatively quickly, this is a red flag that any future issues will also be difficult to complete.  If your new employer is unable or not willing to complete these things in a reasonable time frame, this is not a good sign.  The new employer is putting his/her best foot forward at the time of hire.  This is as good as it gets.

So, you need to start on the right foot with the new employer.

Transparency with New Employer

Transparency is always a good thing when starting a new position.

  • Tell your new employer that you need to iron these things out very quickly (within the next week or two).
  • Tell your new employer what is going on with your current employer and upcoming contract.
  • Set a reasonable deadline to “iron out the details” of the new job.

The new employer will appreciate that you don’t want to put your current employer in a bind.  This illustrates that you will be as conscientious with the new employer as you are with your current employer.

Next Steps

At this point, you have 2 directions to go:

  1. Deadline is accomplished
  2. Deadline is missed

Deadline is accomplished

If the new company makes the agreed-upon deadline, at that time – talk to your current manager about your plans to leave at the end of May.

  • Offer to mentor and train someone else during May on this new project.
  • Offer to use the time to document and automate any tasks to make it easier for your replacement.
  • Offer to conduct any training sessions, video or record any training tutorials to make the transition easier.
  • Don’t feel guilty or apologize that you didn’t tell them sooner because you really didn’t know sooner.

Deadline is missed

If the new company cannot make the agreed-upon deadline, consider this a RED FLAG.

  • Give the new employer additional time (3-4 months) to iron out those details (during which time you complete the other project).
  • Let the new company know that during that time you will be working on that other project for your current company.
  • Offer to do some part-time projects for the new company during that time.
  • Revisit that new company again in 3 months to see if those “details are ironed out”.
  • Line yourself up to join that new company full-time at the completion of that other project.

You always have options and say when it comes to your career and future employment.

5 Ways to Make Yourself Stand Out at Work

A busy professional asks a question regarding working relationships.

I’m looking for meaningful, effective ways that employees in nearly any scenario can make themselves stand out in a good way.

It goes without saying that above all, you must continue to produce high-quality work, make the most of your time at the office. We don’t want any of the below to affect the quality of your regular duties or responsibilities.
In other words, if you are not already doing the below – you are already standing out (but in a bad way).

Once you have accomplished the below, you can focus on the next 5 ways to make yourself stand out.

Continue reading

Can I start a business without money?

Hello, this is Laura Lee Rose – author of the business and time management books TimePeace: Making peace with time – the The Book of Answers:  105 Career Critical Situations – and I am a  business and efficiency coach that specializes in time management, project management and work-life balance strategies.

Today’s question comes from a busy entrepreneur and small business owner:

      I’ve been unemployed for a few months now. Could I still start a business without money?

      I’m curious because I’ve read about it but never made a decision. So I do believe that the answer would help me.

Without knowing your talents, work experience and skills, this answer will be very general.
Starting a business without money is possible, but difficult.

Business Plan

The first step would be to create your business plan, which outlined your business goals, start-up fiscal needs, revenue expectations, resource needs, and general business strategy.

Continue reading

Things to avoid saying during a salary negotiation

Today’s question comes from a busy professional:

What are some things to avoid saying during a salary negotiation? Please respond with any top tips
for mid-career people looking to negotiate a higher salary.

It’s time to ask for a raise, what are some things to avoid saying during a salary negotiation?

How to prepare

Continue reading

Marketing with Customer Satisfaction in Mind

Hello, this is Laura Lee Rose – author of the business and time management books TimePeace: Making peace with time – the The Book of Answers:  105 Career Critical Situations – and I am a  business and efficiency coach that specializes in time management, project management and work-life balance strategies.

 

Today’s question comes from a busy professional:

When does marketing meet customer service?

If your marketing and customer service strategies do not meet somewhere, your customers will fall through the gap. Having an understanding of how these two departments come together for the customer experience is critical to delighting your customer throughout their relationship with your company. After all, the customer will look at these functions as coming from the company as a whole, and as independent departments.

With marketing’s job being the first contact with a customer and customer service happening much further down the customer life cycle, these two departments seemingly have no overlapping strategy. But, we know this is simply not true based on research which indicates that the customer expectations set by marketing in the beginning have a significant impact on customer service’s ability to please a customer later on.

 

Thank you so much for your well-thought out question.  Although the answer may be slightly different depending upon the specific market or industry, a good market plan normally starts with two pieces:

  • Marketing with the client in mind
  • Marketing with the product/service in mind

 

Marketing with the client in mind

The market plan begins with the target customer in mind.

  • Define your product/service/company’s differential or niche.
  • Define your target market or specific customer that needs or wants your product and service.
  • Imagine what will attract your target customer base and then create effective campaigns that will attract that customer base.

So – in essence, the entire market campaign is centered on attracting that perfect client.

Marketing with the product or service in mind

You also need to keep your product or service in mind while marketing.   You very well cannot market an automobile when you are selling a cat.  At the same time, some marketing campaigns over sell the product to get that signature on that dotted line.

This is the situation that sets the improper customer expectations. This is the situations that will impact your over customer satisfaction ratings and increase your customer service calls.

Money is in the balance

Customer and Company satisfaction occurs when customer and marketing expectations match.

  • The company makes money when the purchase price of the product outweighs the cost of making the product.
  • The company makes money when the client returns and refers other customers.
  • The client returns (and refers) when their expectations of value have been met or exceeded.

If marketing consistently over-promises to make a “sell”, they run the risk of eventually:

  • Overrunning the budget of time, materials, and resources to complete the task (costing the company more money than they would receive for the project)
  • Missing over-promised deadlines and product features to the client (costing the company the client’s return visits and referrals)

Even if the sales and marketing teams do succeed in this client contract, it’s unlikely that the client will return.

Ensuring Balance

To ensure balance, the marketing sales account manager work together with their production or creating services teams, from the start.

  • Both teams review the client contract or Statement of Work (which the production team is expected to fulfill).
  • Both teams are required to approve and sign-off on the features and delivery commitments.
  • The account manager then meets with the client to explain any changes to the feature list or delivery schedule.
  • The production team can also be available to answer any technical questions regarding the changes.

Once the contract or SOW is signed by the client, the product team can get started on the product or service.

It is also important to note that the account manager owns that customer relationship.  Therefore, once the product or service is completed, the account manager meets with the client to deliver the product, review the changes, explain its usage, review the original contract to illustrate all commitments have been met and get a feel for the client’s satisfaction.

the Main Event isn’t the Sell

Keeping both the company and client expectations in mind – upfront – can lead you to a successful conclusion.  A sell isn’t the main event.  The company is in the business of making money.  Therefore, you must always consider the cost of making that sell.

I know your situation is different.  If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

 

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

Building an all-star team of employees at a small business

What do you look for when you’re building an all-star team of employees?

Do you seek out those who fit into your company culture, focus on skill sets, or look for enthusiasm? (Or maybe all of the above!) We’re a small business and entrepreneurs looking for tips when hiring team players.

Executives discussing documents at meeting

What makes this a difficult situation is that you are a small business.  You don’t have the time to invest in training someone green.  At the same time, you may not have the money to match the salary requirements of the more experienced candidates.

I’ve met with several entrepreneurs that focused on enthusiasm and personalities, with the hope that the new hire would grow into the position.  The problem is that as busy entrepreneurs and small business owners – you don’t have the time to train the new hire.  What eventually happens is that the new hire never meets expectations, because they are never given the training that they were expecting.

  • The small business owners still does many of the jobs that the new person was hired to do AND pay the new hire her salary.
  • The new hire is frustrated because she can’t get the proper training AND gets reprimanded because she isn’t doing the job correctly.

Breaking the Cycle

There are a few ways to break this cycle.

  • Contract those duties or tasks to freelance talent
  • Hire a training consultant for the new employee
  • Hire an experienced, older employee on a sliding scale

 

Contract or freelance talent

The advantage of hiring contract or freelance talent is that you only hire when you need that particular talent or task completed.  It depends on the task that is required, of course.

For simple administration and executive assistant duties, you can call upon Virtual Assistants services.  This is great if your needs are a few hours or days a week.

There are also several freelance services for graphics, audio, video, copy-writing, social media and marketing.

The assumption with these contract services is that there is little training required, and if you are not satisfied with their work, you can change resources at the end of the short-term contract.

 

Training consultant

If you need full-time, in-house staff consider hiring a training consultant to create your orientation materials, your employee handbooks, document your desired procedures and then train your new hires.

This allows you to hire younger, less experienced staff (at lower rates), give them the training and orientation attention they deserve, without adding to your already overflowing plate.

 

Hiring experience, older employees

 

The last possibility is to look at experienced but older candidates.  Often times, older candidates have less expenses.  Their children are grown; they own their own home with no mortgage; and they have little debt.  They may even understand the difficult situation of the small business owner.

Therefore; they may be open to sliding salary scale (a lower starting salary with regular review for increases based on the success of the company).

I know your situation is different.  If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

 

With enough notice, it would be my honor to guest-speak at no cost to your group organization.