Tag Archives: growth

Finding Time for Professional Growth

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Hello, this is Laura Lee Rose – author of the books TimePeace: Making peace with time – and the Book of Answers: 105 Career Critical Situations.   I am a business and efficiency coach that specializes in professional development, career management, time management, and work-life balance strategies.

Everyone is busy. But if you don’t make the time to manage your career, your career will manage you. Today’s topic is how to find time for professional development.

Most people find comfort in the idea that they:

  • Don’t have time for professional or career development
  • Too busy with daily work to focus on future paths
  • Company doesn’t provide the time or funds for career development
  • Not interested in staying at this company
  • Company doesn’t have any growth opportunity for me

Whether these statements are true or not, they are irrelevant.

  • Your career and professional development is not your company or manager’s responsibility.
  • Your work ‘happiness’ is not your company or manager’s responsibility.
  • The company is not responsible for helping you keep your job.
  • You are in total control of your own career, your own time management strategies, your own personal and professional development.

Both personal and professional development can be accomplished with 10 minutes a day.  Audio tapes, short articles, online programs, discussion groups, pod-casts, as well as various mobile devices make it possible for you to study:

  • On the way to work
  • At your desk during a 10 minute break
  • Over lunch either with friends or alone
  • During your workout
  • Through a walking meditation
  • A 15 minutes distraction from television or video games
  • Standing in any type of line

Everyone has 10 minutes a day for things that are important to themselves.

Also, identify things you can blend into what you are already doing.  Some examples:

  • At meetings, search for possible mentors, learning and even promotion opportunities
  • Invite mentors, coaches and possible new employers to lunch or outside event
  • Take notes and gather data during your normal tasks with the goal of writing and submit a white paper to a conference.  While at the conference, you can participate in an abundance of other learning sessions.
  • Take notes at conferences so that you can easily turn them into reference materials.  Share them with your team and sibling departments through lunch-bag presentations or webinars.

If you incorporate these things as you go along (with the goal of continuous learning and developing), it doesn’t really add any time to your day.

Once you clarify your professional development goals, opportunities will automatically appear.  This isn’t because they magically appear out of nowhere.  It’s because your vision is now clear enough to see what was always there.

But – how is the best way to recognize opportunities

Quick Tips

  • Event that repeats …there an opportunity there.
    • Boss asks the same questions over and over again
    • Clients make the same mistakes or asks the same questions
    • A mistake is made – there’s a problem to solve – which means an opportunity
    • Whenever you are frustrated or overwhelmed – there’s an opportunity
    • Whenever you are disappointed … there is an opportunity

 

When you know what to look for – there are opportunities everywhere. This may bring an immediate feeling of overwhelm-ment and stagnant of indecision.   Jot your opportunities down as they occur (the IT Professional Development Toolkit calls this the Parking Lot Method).  Jotting them down will avoid being overwhelmed. Realize that this is merely a smorgasbord; you simply have to pick and choose.

 

Conclusion: Use your scheduled 10 minutes a day to fill your pipeline of knowledge.

Use your scheduled 10 minutes a day to shift and sort the opportunities that start appearing. Think about how which event can help you the most; which event you are most ready for; which event you can implement right now.

But all these things start with the desire and commitment to start.  Pause for 10 minutes a day and devote that to your professional, personal and career development.

The IT Professional Development Toolkit is covers a comprehensive set of development tools and techniques in less than 10 minutes per practice.  It contains audios, videos, articles, webinars, presentations and practice exercises designed to be less than 5-8 minutes in length.  It can be used as a reference platform or a 12 week course program.

The IT Professional Development Toolkit, goes into the who, what, where, when, why and how to accomplish all of the above.  The toolkit comes in two forms:  DVD and online eLearning program.

DVD version elearning version

 

 

For more information about the toolkit, click on the above buttons or please go to my website at www.lauraleerose.com

 

Or sign up for my weekly Time and Career Management Newsletter at: http://eepurl.com/cZ9_-/

 

How to deal with competition in the workplace

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Hello, this is Laura Lee Rose – author of the books TimePeace: Making peace with time – and the Book of Answers: 105 Career Critical Situations.   I am a business and efficiency coach that specializes in professional development, career management, time management, and work-life balance strategies.

Today we are going to talk about How to deal with competition in the workplace.

Examples:

  • Coworker was made lead to a high profile project while I was on surgery lead. When I came back I was placed on a lower profile project.
  • There’s only one open lead position in the organization and I am competing against 2 other people for the job.
  • My department budget only allows one person to attend this particular conference.  There are 5 people in my group that are vying for the trip.
  • My department gives a MVP award every year.  I want to win the award, but there are 5 other people  in my group.

 More often than not – the feeling of competition comes from the idea of scarcity.  When you believe there are only one spot on the high-profile project, one job available, and one seat on the conference table – then of course there is a feeling of competition.  The face is that there will be other high-profile projects around the corner (that’s not the only one that is ever going to present itself).  There will be other open positions in other departments and groups (this isn’t the last job available ever).  There are other ways to get to a conference (having your department send you isn’t the only option). The MVP isn’t the only award given, your department isn’t the only one that gives out awards, and this isn’t the only year that they give it out.

 

To eliminate the feeling of competition – create your own opportunities.

1)     Network and investigate other leads and job opportunities in other sister departments

2)     Increase your value to other departments, managers, executives and clients

3)     Meet with mentors and experts to get guidance on how to shore up you skill set and talent gaps to get the next high-profile project.

4)     Make yourself visible to high-profile clients to eventually become their pick as a liaison.

5)     Submit abstracts and papers to various conferences.    When you are a speaker at the conference, your admittance is paid for by the conference.  Your department budget isn’t affected.

6)     Offer to assist the marketing or sales departments to create additional opportunities for yourself.

7)     Publicize and clarify your goals to allow others to keep an eye and ear out for you.

 

The Personal Business Commitment plan, the Individual Development Plan and the Individual Network Strategy workbook (all found in the IT Development Toolkit), helps you outline the steps to accomplish the above.

 

Bottom line – There’s rarely only one way to succeed.  Get yourself out of the competition mode by realizing that you don’t only have 1 bite of the 1 apple.  Focus on your ultimate goal.

 

For example – If your goal is to get to the conference, then the goal is to get to the conference.  It’s not to get your department to pay for your conference expenses.

Your goal is to be considered a valuable employee and eventually lead on a high-profile project.  It’s not to be the lead on this particular high-profile project.

 

Once you focus on your real goal, additional alternative routes appear. Others will continue to focus on the more obvious routes.  But if you focus on the path less traveled, you will eliminate much competition.

 

The IT Professional Development Toolkit, goes into the who, what, where, when, why and how to accomplish all of the above. The IT Professional Development Toolkit is covers a comprehensive set of development tools and techniques in less than 10 minutes per practice.  It contains audios, videos, articles, webinars, presentations and practice exercises designed to be less than 5-8 minutes in length.  It can be used as a reference platform or a 12 week course program.

The toolkit comes in two forms:  DVD and online eLearning program.

DVD version  elearning version

 

For more information about the toolkit, click on the above buttons or please go to my website at www.lauraleerose.com

 

Or sign up for my weekly Time and Career Management Newsletter at: http://eepurl.com/cZ9_-/

 

 

Jack of all trades or an Expert in a few – which is better.

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Hello, this is Laura Lee Rose – author of the books TimePeace: Making peace with time – and the Book of Answers: 105 Career Critical Situations.   I am a business and efficiency coach that specializes in professional development, career management, time management, and work-life balance strategies.

Today’s question is : What’s more valuable to job force…..jack of all trade or expert in a few? Which is better to stay employed and get promoted.

Once again, it will greatly depend upon your career goals.  Let’s look at some career goals as an illustration.

  • Want to be valued and considered a MVP in my department at my next performance review
  • Want to be valued and considered a MVP in my division within 3 years
  • Want to eventually become a Director or VP in development and research within 8 years
  • Want to own my own consulting business within 10 years.

In all of the above, it’s beneficial to be an expert in your dominant field or role, and very good in adjacent areas and roles.  The degree in which you are proficient in each area depends on your current career path.

If your goal is to be considered a valuable contributor to your department, you need to be ready to step into other people’s positions on an as-needed basis.  The argument of “that’s not my job” is fine is but it also limits your value to your department.  You still want to be an expert in your assigned tasks, but being able to manage other adjacent tasks, functions and areas of your department increases your value.   You will not be able to be an expert in all areas, but if you can be an adequate temporary solution in some adjacent roles (jack of some skills AND an expert in one or two)  to help the team to conquer the current huddle, your value increases.

As you sale up the career mountain, business networking and collaboration becomes more important.

If you want to be the GoTo Person in your division, you need to be well-connected and knowledgeable across departments.  You don’t need to know everything about everything; merely seem that way.  This means you know how to gather the data or borrow the expertise from someone else.  By creating a entourage and support circle of co-workers, mentors, and other experts, you can provide the needed service to both sides of the equation.  You will have become an opportunity agent for both the requester and the supplier.

The higher the stakes, the wider the net of experience.

For instance, if you are interested in receiving an Average Performance Rating, then you only need to do excellent work in your assigned duties (expert in one or two areas).  But the higher the stakes and the higher you rise, the wider your experience net needs to be.  As you rise on your career ladder, you will be depending more on your business relationships, market trending and forecasting experience, business cycles and even human nature.  You will find that the higher the rung, the further away from the technical details you will be traveling.  You will be traveling more toward forecasting, predicting and designing long-term strategies.

 

You will still be knowledgeable in your primary technical skill, but that will no longer by your dominant attribute or value.

 

Conclusion:  If you have your Individual Development Plan (outlined in the IT Professional Development Toolkit program), it will be easy for you to determine which areas to focus on as an expert; which to gain secondary experience and knowledge; and which gaps to fill in with your network of experts, mentors and collaborators.

 

The IT Professional Development Toolkit is covers a comprehensive set of development tools and techniques in less than 10 minutes per practice.  It contains audios, videos, articles, webinars, presentations and practice exercises designed to be less than 5-8 minutes in length.  It can be used as a reference platform or a 12 week course program.

The IT Professional Development Toolkit, goes into the who, what, where, when, why and how to accomplish all of the above.  The toolkit comes in two forms:  DVD and online eLearning program.  For more information, click on the below version.

 

DVD version                                                 elearning version

 

For more information about the toolkit, click on the above buttons or please go to my website at www.lauraleerose.com

 

Or sign up for my weekly Time and Career Management Newsletter at: http://eepurl.com/cZ9_-/

Beating the winter time office-blues.

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wintertimebluesWinter is coming, and it often brings about a negative mood swing.  Doctors have officially recognized the winter blues as a named, medical condition called Seasonal Affective Disorder, or SAD.  Couple that with the increasing number of disengaged employee base, and we have a SAD office place.

A recent Gallup Poll disclosed startling statistics about the state of disengaged employee base. The survey found 54.7 percent of workers are “not engaged” and another 17.5 percent are “actively disengaged” with their jobs. That means that less than 30% are considered to be engaged with their work. The majority of those less engaged tend to be baby boomers and Gen Xers and tend to be with employees who have been at their company between 3 and 10 years.
There may be several reasons for the disengagement.

1) Employees are not taking full responsibility for their own career and professional development

2) Their current position is not aligned with their professional passions and goals; but are afraid to leave the job.  They are convinced that they can not get the job of their dreams.  Therefore, they disengage.

3) They listen to the news about the job market and feel that they need to stay where they are and not rock the boat.

Disengagement is directly associated with the feeling (or lack of feeling) of autonomy and empowerment.    Most people have more power then they recognize.  Most people have more options than they realize.  But if you don’t believe that you have these choices available to you – then you feel trapped and then you disengage.
Partnering with a mentor(s) or success coach unlocks those limiting thinking.   Look around the office to witness who, in your organization, seem energized and excited.  Ask them “Why, What, Where, When and How”.  Find local heroes and those you admire.  Start up a mentor program of your own (both mentor someone and ask someone to mentor you).   Designing an accountability partner (someone in your corner) is a good defense against winter time blues.

Recognition programs on a budget

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This is Laura Lee Rose, a business and efficiency coach that specializes in professional development, time management, project management and work-life balance strategies.  The Professional Development Toolkit package covers professional development and real-world IT topics in detail. If you are interested in inexpensive training in these areas,get signed up

Depositphotos_10281388_xsMore and more small businesses are popping up.  Either you or your spouse is working at a small business or you know someone that is involved in a small business.  In a small company or business, discretionary funds are very restrained.  Even so, the need for employee recognition and appreciation is still important.  Your company’s success lay on your employees shoulders (especially when your resources are limited).   You and your employees are wearing multiple hats and are responsible for significant tasks that can make or break the company.

So — How can a small business reward and recognize outstanding performance without breaking the bank?

The best way to recognize employees on a budget is to create a 2-fer. By this I mean to think a little out of the box to discover and create rewards that also support your business success.

Some examples could include (but not limited to):

1) Use your client’s restaurants or facilities to hold recognition lunches.
2) Use your client’s print shop or merchandize to reward with plaques or gift certificates.
3) Make it an honor to be selected to escort clients to games, dinners theater, or other interesting entertainment etc (only select people that this is fun for — you want this to be a treat, not seen as a punishment).
4) Your company needs to be represented at certain luxury events, have your high-performing employees enjoy those evenings as your representative instead of you.
5) Work with a local Gym or Fitness Center to purchase group memberships in exchange for them placing your marketing/advertizing banner in their hall.
6) Sponsor a local technical conference in exchange for employee seats in certain certification, training or sessions.  Your marketing logo will be strategically displayed throughout the conference as well as getting your high-performers a lead into the next generation skill set.
7) Your company needs to periodically travel to high-profile client sites.  Prepare your high-performing employees to do these important client retention visits.  While they are during these travels, add an additional vacation day to their itinerary. Picking up the extra night hotel stay is a minimum expense, but it gives them a nice retreat.

So the idea is to make the effort to add value to what you are doing. Combine the recognition program with your client retention/referral/loyalty program or marketing/advertising dollars.  Since you need to spend money on your marketing and client retention programs (as well as your employee recognition program) – find a way to get more bang for your bucks.

In the Professional Toolkit, I provide worksheet, templates and guidance on how to accomplish these things.    In my Book of Answers: 105 Career Critical Situations, I have 105 work-life scenarios like the above.  The scenarios show how to accomplish your goals in similar situation.
For more information on how to get this toolkit or the “Book of Answers“, please contact LauraRose@RoseCoaching.info

Excelling in a group interview setting

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groupinterviewInterviews are nerve wracking enough when done one-on-one, but add in a group dynamic, and it can be enough to scare away candidates.
  • How can job seekers excel in a group setting, when their competition is interviewing alongside them?
  • How can job seekers remain calm, appear knowledgeable, and prove they are the best fit for the job?
Some recommendations:

1) Focus on the attributes that you want to illustrate:  Professionalism, Team Player, Work well with others, Adds Value to the conversation; and can understand and adapt to the changing dynamics of the workforce.  After all, this group interview is no different than a regular staff meeting.  This is a good way to see how you will conduct yourself in a meeting environment.

2) By keeping the things you want to illustrate in “real-time”, you will avoid interrupting, one-upping, and even competing.  Approach the group interview as regular staff meeting.  Find ways to differentiate yourself through active listening and even asking open-ended questions.

3) Pay attending and listen to everyone’s answers and incorporate what they are saying into your answers.  Acknowledge what both the interviewer and other interviewees are saying (instead of just tuning out to figure out what you are going to say when your turn does come).

4) When you are answering your question, make eye contact to everyone on the panel (and not just the person that asked the question).

5) Avoid elevating yourself by putting someone else down.  If you want to illustrate leadership, you want to go out of your way to uplift everyone in the room.

 

 

When it comes time to quit your job, do it without burning bridges.

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The IT Professional Development Toolkit DVD goes into further details on the who, what, where, when, and why of these topics.

When it comes time to quit your job, how can you do it without burning bridges.

Of course this depends upon how you have conducted yourself throughout your career; but if you have been professional and a valued contributor all along – here are a few tips:

1)  Highlight all the positive things that this company has allowed you to accomplish.  Show appreciation for your manager and all the opportunities provided on your behalf.

2) Share your individual career goals and plans.  You should have been sharing this all along with your manager in your regular one-on-one managers meetings (detailed in the Professional Development Toolkit).  Therefore, this will not be the first time your organization hears about your career goals.

3) If you have been sharing your career goals with your manager and mentors; and your current company can not provide your ‘next step’ – there will be no bridges burned.  You are simply continuing your career growth and following your IDP (Individual Development Plan detailed in the Professional Development Toolkit).

4) Stay in touch with your managers/mentors/co-workers.  After you leave, stay in contact with past managers, mentors and co-workers.  Everything changes.  It’s a 75% chance that those people will also move on (change their positions) within the next 5 years.  Continue to network with them to understand how their power of influence is growing.  Continue to share with them about your career plans (as well as understanding their goals).  Continue to help each other achieve those next steps.   Stay on their radar – such that when a great opportunity presents itself to them, you are on their minds.

5) You never know who other people know or what the future will bring.  Make sure you stay LinkedIn.com (or similar) connected so that you easily see who they are connected with.  This way you can more easily leverage your links or network.  Joe may not be in a direct position to help or mentor you; but you see that he knows Dr. Barklette that would be a great mentor for you.  If you had asked Joe if he had any recommendations for a mentor, he may not think of Dr. Barklette.  But because you can see Dr. Barklette in Joe’s circle, you can ask for the specific introduction.  You also know that Dr. Barklette might need a research assistant or project manager on his next program, etc.

Bottom line is that right way to quit your job doesn’t stop when you walk out of the door.  It’s really just the beginning.  Make it a point to continue the business network and build a working relationship with those past relationships.  The biggest mistake that people make is to close the door on those years of collaboration and professional network.

If you would like to know more details, please email LauraRose@RoseCoaching.info

A Vacation from Email

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Hello, this is Laura Lee Rose – author of the business and time management book TimePeace: Making peace with time  and The Book of Answers: 105 Career Critical Situations– and I am a business and efficiency coach that specializes in time management, project management and work-life balance strategies.  Steve Wynkoop and I talk a lot about designing and managing our professional careers on a weekly interview on SSWUG TV.

The IT Professional Development Toolkit DVD goes into further details on the who, what, where, when, and why of these topics.

Some of us receive hundreds of emails a day. Others receive thousands. Just managing your inbox is one thing, but what about making time for everything  else you need to do while still remaining timely with email responses?

Email is one of those places where you can easily and quickly reduce your time.  Here are some steps:

1) Incorporate auto-responders to handle the Frequently Asked Questions and Concerns.  Document Q&A once and post the FAQ in an easily accessible location online.  Use the auto-responders to point people to the information or website.

2) Delegate 1st line emails to an assistant.  Just because you can answer your email doesn’t mean you should be answering your email.  Even if you don’t feel like you can keep an assistant busy, you can take advantage of a virtual assistant.  You can arrange to have a part-time virtual assistant during your busiest sales or development time or have them work just 1-2 days a week.

3) Consider a Subject Headline convention.  Ask your team to use a specific convention <Type: Informational/Status Report/Action Required/Critical Issue> and <Deadline>.  If the headline is formatted in such a way that you can determine the topic, priority and action needed from you – then you (or your assistant) don’t have to open the email to properly prioritize it.

4) Make use of Message Rules.  Use your message-rules email features to automatically sort your incoming mail to it’s proper folders without your intervention.  For instance: newsletters, junk mail, promotions, social media updates and external marketing campaigns can automatically be sorted, filtered or deleted without taking your time.  Once you have your Subject Headline Convention in place, you can easily filter and sort based on the information type and due-date in the headline (versus when the email was sent)….which is a more effective way to sort.  Then you schedule blocks of time to review the different folders.

5) Announce your intentions.  Everyone is familiar with the “On Vacation” feature of many emailers.  The reason this works is that it simply announces your communication/email schedule.  It tells people when you are away from email and for them not to expect an immediate response.   It also includes backup contacts and hand-off information.  Don’t limit this strategy to vacation.  Publish your “email response intentions”.  Some examples (but limited to):
a) When they can expect a quality response….within 1 business day, 48 hours, 1 week; etc.  If you have your Subject Headline Convention in place, you can have different SLA (service level agreements) in place for different topics, categories, priorities, folders and even  based on senders.  This can all be automated and filtered into the various folders. They will get receiving an immediate response (via your auto-responder), confirming that you did receive their email and needs xx time to provide a complete and quality response.  This automatically puts your sending at ease without adding pressure to your plate.
b) Move from interrupt mode to blocked out quality time.  Announce in your auto-responders that you normally review your email at 2-4:00pm daily (just an example).  Blocking out a specific time review your email not only releases you from the distraction of having to review each mail as it comes along; but allows you the time to give a focused and accurate response.  Responses created ‘on the fly’ are often vague, rushed and sometimes inaccurate.  They are often crafted to dismiss the issue as quickly as possible; and often create more confusion than it has answered.
People know now that you have schedules some quality time read this in detail and give it focused thought later in the day.  Most people just need to get if off their desk (not necessarily an immediate response from you).   And they will feel validated that you feel this is important enough for you to take your time in responding.   If that time period is not satisfactory to them, they can schedule a phone meeting or drop by your office.
c) Eliminate the Quadrant 3 emails.  Include a delegate, back-up, FAQ document or automation to handle some of the seemingly urgent but unimportant items.  Most of our time is spent on seemingly urgent but unimportant items (Quadrant 3 from Stephen Covey’s 7 Habits of Highly Effective People).  Just because someone is asking “now” doesn’t mean that it’s urgent.  It just means they are contacting you ‘now’.
d) Have a communication plan.  Set the proper expectations in regards to your email.  Have a communication plan with each of your significant stakeholders.  If you educate your significant stakeholders on how you plan to manage your email, people will know how reset their expectations.  It’s when you don’t tell people when you will get back to them, that they continue to pester you until you get back to them.  Setting up a communication plan in regards to phone, email, instant messages, text, meetings, etc is a great way to avoid both distractions and frustrations.

If you would like to know more about communication plans, please email LauraRose@RoseCoaching.info

How small business’ can raise prices without alienating clients

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Most small business owners often underbid their services to better attract sales.  Once established, they take too long to raise their prices.  The fear is that they will lose their current client base, and therefore lose money.  How can small businesses raise prices without alienating or losing clients.
Some of the more effective methods for small business’ to raise prices without alienating are:

1) Announce price raise well in advance, as well as the reason for new rates.  Include additional benefits to them that you are being added in your descriptions.  You can also offer a “lite” version at the original price – so not to loose any clients

2) Offer “Grandfathering-in” at original price for a limited time.  Anyone purchasing the service before that date will get it at the original price.  Offer a loyalty program such that clients that continue with you (either via a retainer, or subscription membership) will remain at the original price for 1-year.  Any break in service will revert to new price.  Any new clients entering after XXX date will pay the new higher rate.  This entices ‘on the fence’ customers some incentive to purchase ‘now’.

3) Offer a Club Membership Subscription – such that a reasonable membership fee will guarantee the original price as long as they are members in good-standing.

4) Offer a referral program that allows the customer to get compensated for bringing in new-paying clients.  Anyone bringing in new paying customers  get the original rate as well as the new customer.

5) Offer an advertising program that allows customers with their own facebook social media,  newsletters, blogs and websites receive the product/service at the original price.  Create a contract that requires the client to advertise XX times a quarter on their various social media wall, newsletters, blogs, and websites.  As long as they fulfill the advertisement contract, they pay the original rate.

Remember the goal of “price increases”:  You are increasing your rate to make more money.  If you can make more money doing other things, then you have been fairly compensated.  If you can reduce marketing costs or other overheads (allowing the customer to help with those tasks), then you can afford to compensate the client by giving them the original rate.

Giving the client options to stay at the original rate often eliminates the alienation feeling.  This way, the client is the one selecting the price they are willing to pay.

Create a campaign and marketing plan around your strategies. Use it as a catalyst event.

1) Make your “price change” announcement at least 3 months advance to encourage new clients to purchase at the lower prices.

2) Roll-out your loyalty programs and referral programs at least 2 month’s in advance.

3) Call (or visit) your high-influential, high volume  clients to discuss the price changes, the reason for them, the grandfather/membership plans, etc.  Allow your clients to choose how they want to participate.  This also allows you to give them a free membership or subscription to lock them into the lower rate.

4) One week before price change, remind folks that some of the discount offers will expire on the rate-change date.

5) Do a count-down a day before the event.  Make the price change an actual event.

How to attract the clients mostlikely to pay your price for your products and services

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How can small companies  reach the types of customers most likely to be willing to pay their  prices for their products and or services.
Individuals normally hang-out with folks that  are within 20% of their own salary range.  If we want to improve  our social-economic standing, we need to associate with the same income level  that we want to achieve.
We can use this knowledge in attracting the clients  that you want. 
1) Be clear and explicit in your target client  description.
    Include in your description: 
  • yearly income
  • type of neighborhoods they live
  • the size and price of the homes that they would   typically live in
  • types of hobbies
  • types of charity events
  • type of cars, boats, premier   service they use
  • type of transportation that they normally   use
  • type of events and meetings they attend
  • type of restaurants, parks, activities that they   take advantage of
  • type of magazines that they normally subscribe   
2) Then start networking and showing up at the same  places.
  • Volunteer at the charity events that   your target clients normally attend.  Pick a position that allows you to   connect and interact with your target client.  Don’t accept a position   that keeps you in the background. Since you are volunteering your   time,make sure that the ROI is to your advantage.
  • Become the program committee chairman at some of   the associations and events that they atend.  Being the program chairman   of these types of associations gives you an easy ice-breaker.  You can   then invite them to speak or attend these gathering as a way to introduce   yourself and your service.
  • Get in the position to invite some of your target   clients to speak or present at a special and prestigious event
  • Attend some open-houses of the type of homes they   would buy
  • Put on a free event in the club-house of their   neighborhood or resort/golf-club that they would normally attend
  • Get in the position to speak (or even just   introduce/MC) at some of the events and meetings that they normally   attend
  • Facilitate or organize the type of charity   event or catalyst event that they normally would attend.
  • Attend boat shows and car shows that they would   normally attend
  • Advertise in magazines that they would normally   purchase.
  • Write articles or columns in magazines or   electronic magazines that they normally read
  • Write “letters to editors” and comment on articles   that would interest your target client
3) Where ever you show up, make sure you are adding  value to the interchange
4) After you have built a relationship  with a few of your target market — ask for referrals. Even though  they may not need your services at this time, they may have friends and  neighbors that would be interested.  Remember, they will also hang-out with  folks that are in their same social-economic standing.