Tag Archives: career management

Should I have specific segmented brands or one brand that does all at different price levels?

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Today’s question came from a busy entrepreneur about his marketing plan.

Should I have specific segmented brands or one brand that does all at different price levels?

All markets have different performance and cost needs. Should we have multiple product brands – i.e. low cost/low performance and mid/high or have one brand that can stretch across multiple performance levels and price according to options? It makes sense to economize the product manufacturing chain but, what is everyone’s experience when consolidating a full portfolio into a single brand lineup?

Your Brand should solve a specific problem for a specific niche or class of people. If you have multiple visions/missions you should have separate branding and marketing strategies. For example: Sarah has her Health Coach business and she also sells her own brand of peanut butter.   Sarah should have separate branding and marketing strategies for those very different product and businesses.

 

product funnel2Product Funnel Strategy

Within each separate brand – you should have a product funnel strategy that leads your target client up your product/service pricing structure. Normally people start off with free samples – to allow the target client to get to know you (like a first date). In Sarah’s example, she may offer a complimentary discovery health sessions, newsletters, articles, short audios/video for her coaching; and free samples of your peanut butter for her other brand.

 

Then you create some low, mid, high end offers for each separate brand. In Sarah’s example, she can create group workshops, subscriptions based programs, one-on-one coaching programs, and then high-end product bundles with personal trainers, personal chef, image consultant, and a high-end shopping spree when your health goals are met.
If you only want to sell your coaching and peanut butter to High-Profile, Affluent clients (that’s your target client) — then you advertize, market and visit only the places where the High-Profile, Affluent people are. Your price points are selected to match the budgets of your target niche/clients.

 

Do you have an umbrella Brand that covers all your products?

You will have an Umbrella Company that owns the Health Coach and Peanut Butter business. But the branding will be different. For instance, Kraft owns Kool-Aid, Velveeta, Miracle Whip and Maxwell House. But each of these products have their separate branding, target market and product Funnels.

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

 

 

Why Your Personal Brand Matters

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Why Your Personal Brand Matters

If you are an Olivia Pope or TV’s Scandal fan, then you already know why your personal brand matters.

Olivia Pope and Associates mission is clear and concise:

  • fixing problems and crises;
  • protecting and guarding public images and reputations
  • solving certain crimes in her clients’ interest

Her personal brand is wearing the white hat and suit. The white hat and suit is synonymous with “the good guy” and “saving the day”.   This personal brand is so aligned with her company missions that you know instinctively what she can do for you.

So the critical business lesson learned from this high-rating TV series is:

Have a crisp and simple brand message. And it doesn’t hurt if your personal brand carries over some additional subconscious messages.

 

Just like Olivia Pope, you have characteristics that define you; ways that you think of yourself and ways that others think of you. Effective personal branding isn’t about putting on a show or figuring out how to get the most financial reward. You have a brand just as much as you have a reputation.

How people see you matters.

“Personal branding is how we market ourselves to others,” says Donna DeBerry, a marketing and branding expert.

DeBerry’s has four tips to reach current and potential customers through personal branding:

  • Be seen online and off: Your customers have many choices, and you need to go to where they are. Whether that’s on Facebook or on a panel at a speaking engagement, it’s important you be seen and easily identified.
  • First and last impressions last 14 seconds: Condense and personalize your elevator pitch. How can you turn a greeting into communication that evangelizes your business to your customers?
  • Give people reasons to connect you with your company: Position yourself as a leader and your company as a pioneering endeavor. It could help you earn media attention and build your customer base.
  • Become known for something: What you say and do need to dovetail with what your company is known for.

 

Just like Olivia Pope, you want people to know exactly what you stand for, immediately upon seeing you.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

Where Do I begin to Market My Business

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Where Do I begin to Market My Business

As a business solutions consultant, I constantly get the question: “Where do I begin to market my business?“

Regardless of the type of business, the first step is to create a marketing plan. Your marketing plan will outline your business goals, your marketing goals, and your marketing budget. It will also include how you are going to measure your progress against those goals as well as your time-line or schedule for success.

Simple Marketing Plan:

Below is the minimum that you need in your marketing plan.

  • Identify a target market.
  • Develop a strong marketing message and hook.
  • Create one piece of marketing collateral that will attract prospects and set you apart
  • Get visible in your target market.
  • Keep following up to build relationships and credibility.

 

Marketing Next Steps:

Become an Expert. Start exposing your expertise, tips, techniques and skill through various media. It’s easy to create videos, audios, articles, eBooks, and speaking engagements to get your name out there.

Cultivate Raving Fans. Start collecting fans that are interested in what you have to offer. Create your social media pages such as a Business Facebook page. Use your Facebook pages to collect your fans’ contact information such as name, email addresses, and phone numbers.

Determine your niche. What are you selling and to whom? Start by using skills that you already have, such as writing, web design and graphic arts. Seek out familiar industries. Cleary define your target client and demographic.

Make a list of your potential market. Reach out to friends, local groups and places where you do business. Most professions have associated professional organizations. Start attending your professional association meetings, conferences and expos aligned with your field, as well as various local business networking events.

Go where your clients meet. Once you have clearly identified your niche, visualize where those people meet, do and have. For example, if your target client and niche is affluent men over 40 years of age, take up golf.

Advertise your marketing business online. Start out with a Business Facebook page. Eventually, you need a web site with your own domain name. However, you can get started by using a free Facebook sites. Make sure to use a professional business template.

Link all of your personal social media. Ask your friends to “share” or forward the news about your new marketing business. Your new business must show clients that you know how to use the latest resources effectively.

Market your business constantly. Every email you send should have information about your new marketing business in the form of a web address, slogan, or similar at the bottom. Holidays are opportunities to share a greeting from your business Facebook page. Social gatherings present an opportunity to mention your new business.

Get referrals. Once you have a client or a lead, ask them to tell others about you. Consider offering a discount on their next project when they bring you new clients. Don’t be shy about asking for written or video testimonials.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

Are you sure you are indispensable?

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Are you sure you are indispensable?

Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

I recently watched the episode of Grey’s Anatomy in which Dr. McDreamy Shepard gets killed. Patrick Demsey (the actor who plays this character) has been a staple of that show for 11 years. The show’s first episode started with Dr. Sheppard and Merideth Grey meet. The entire 11 years centered on their relationship.

Now he is gone and the “show goes on”.

So- if a character so prevalent in the fabric of this huge franchise can be removed so easily – how about you? Are you so indispensible to your organization that they would fold up shop without you?

Of course the answer is “No”. And that is the way it should be. So – acknowledging this truth should be liberating to you. You still want to be valuable to your team, your manager, your company. But you still want to continue to move forward. Patrick Demsey has two movies in the works, and he plans to do more professional racing. What are you putting in place?

  • Do you have a Professional and Career Development Plan?
  • Do you have a Career Press Kit in place (which illustrates your past achievements, quantifies your performance as it relates to increased company revenue and client satisfaction, and updated resume)?
  • Do you regularly meet with mentors, business coaches and your management hierarchy?
  • Do you have a positive working relationship with both co-workers and sibling departments?
  • Do you have clear advancement opportunities at this company?
  • Do you have business relationships with people from other companies that are aligned with your career goals?
  • Do you have a business network of the right people that will support your advancement?

How are you making yourself valuable (not indispensible)?

  • Are you focusing on the company’s mission, vision, and business commitment goals?
  • Are you a valuable contributor to the company’s bottom line (how much money are you brining in or saving)?
  • Are you volunteering your services to sibling departments, to make sure other groups understand your contributions?
  • Are your keeping your skills up-to-date and aligned with the next generation technology to stay relevant?
  • Are you aware of the national salary range for your current role and skill level, to make sure you are not bumping up against the salary range?
  • Are you training and preparing yourself to take that next promotion or career challenge?

 

Bottom Line: You may be totally satisfied with your current role and responsibilities. You may have no desire to be promote or change jobs. You may want to continue to do exactly what you are doing for the next 5 to 10 years. Even so – that doesn’t guarantee that the company has the same plans. The company may choose to merge with another company; dissolve your division; or upgrade to a new technology that makes your skill set obsolete. Even if you have no desire for a change; change is inevitable.

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

 

How to select the proper path at your crossroads

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

This question came from a busy professional and small business owner:

I am at the crossroads in my career. I am 20 to 25 years to retirement; and I still have lots to contribute. But I am interested in lots of different career paths and I find that I am splitting into two separate and distinct directions. How do I figure out which is the right direction for me?

Often times, the two separate and distinct directions are not really that different. Often times, if you take a Bigger Picture view (take a higher-level perspective) of those “separate interests” – they actually share a common purpose or goal.

Example: What should I do?

  • I am interested in Quality Assurance – and like making sure everyone is meeting the standards, in order to deliver quality products and services.
  • My work experience is in developing network security systems. Should I just find a lateral move?
  • I am also interested in stepping out on my own as a contractor

 What’s the HUB or Center Focus that bring these things together?

My name is John Doe, I am an authority in network security systems. I help security conscious companies stay ahead of intrusion detection methodologies and never-ending security attacks, so that they can avoid down-time and delays due to unauthorized data breaches; assure client sensitive data safety and surpass both their delivery schedules and competitor’s market releases.

At the end of the day – I give my clients peace of mind.

 

If the above was your HUB – your Purpose or High-Level “What I do” statement, you have extended your opportunities and career path exponentially. See the below example of the activities and roles that stem from that single HUB-Focus.

HUBExample

 

Bottom Line: More often than not – two separate paths is an indicator that you are focused on the details and not on the higher-level purpose. Stepping back and taking the time to discover the Bigger Picture view or High-Level perspective, brings the paths together.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

 

How can I keep activity/participation high around slower demand seasons like the holidays?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into the business you love to run.
Today’s comment came from a busy professional.

The success of my mobile app relies heavily on the activity of users being high and consistent. We have seen a drop in participation which I believe is correlated to it being Thanksgiving weekend. I am predicting the same drop in activity around Christmas and New Year. What are some marketing techniques I can undergo to build up activity and keep my audience interested?

 

Without knowing what your “mobile app” does – it’s hard to give a specific answer. But one way is to provide apps for those specific holiday or natural slumps. For instance, if your target market are parents with small kids – providing a mobile app that tracks Santa’s activity level between Nov – Jan, incorporates the season’s activities.

If you mow lawns, offering leaf-blowing and snow shuffling for the fall and winter months (when the lawn is not growing) are some additional services designed for the natural “mowing-lawn” slumps.

If you own a greet card company, offering CARE packages (Congratulations, Appreciation, Recognition and Encouragement) packages for the slumps between busy holidays card-giving seasons is a way to up-turn the down-turn of business.

Once again – without understanding your target audience, it’s hard to answer this question. Let’s chat so that I can better understand your unique situation. Then I will be able to better recommend your next steps.  It’s really easy to setup an appointment directly into my calendar with this link: https://www.timetrade.com/book/WFSFQ

You may be a micro-manager, if you ….

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Often times, people think a micro-manager is someone that stands over the employee’s shoulders every hour. But that’s not totally true.   There are other traits to a micro-manager that you may be falling into without knowing it.

 

  • If you haven’t taken vacation, you may be a micro-manager
  • If you haven’t delegated the lead of some of your staff meetings, you may be a micro-manager
  • If you haven’t allowed your team to run the show, you may be a micro-manager.
  • If you are afraid of taking a day off, you may be a micro-manager.
  • If you are afraid of what will happens when you are not there, you may be a micro-manager
  • If you haven’t allowed your team to fail, you may be a micro-manager

 

Instead of being afraid of what happens when you are not there — allow things to happen by not being there. You may be pleasantly surprised.

If you don’t allow people to try these things on their own, you miss the opportunities for growth and excellence in both them and YOU. If you are too busy taking on other people’s responsibilities, you don’t have the time for your growth and promotions.

How to track remote employee’s activities

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

 

What is a good CRM for remote employees that tracks what they are doing every minute

I have a remote employee on a significant base who works from home and road with android phone. I want to track their day.

I want an CRM web app that runs on desktop and android phone:
– Sends me a daily email report that
1) chronologically lists how previous day was spent including


A) work day start time,
B) calls outgoing and incoming
– start, end time, contact, result
C) emails reading & writing
– start, send time, contact, result
D) meetings
– start, end and result.
E) Other activities eg driving
– start, end, contact, result


2) Sales pipeline status changes and value in graph format.

This should be done as automatically as possible. Ideally with no typing by salesperson. Ie buttons only. Or only one word typing if req.

I apologize if this answer seems too blunt….but I think it will be easier to find a salesperson that you trust. Requesting an app that automatically shows you exactly what they do every minute illustrates a lack of trust in their capability and competence. It’s better to find the type of people that you will value and trust; people with the right work ethics, experience and talent — then to try to micromanage those traits into the wrong people. The right people will be turned off and quite. And the wrong people will find a way around your app.

Keep it simple. Simply focus on your required results.
If you have sales quotas and success metrics in place – and they are meeting the success criteria; why do you need to know what they ate for breakfast?

My recommendation is to do your best to hire talented and trustworthy people to begin with. Setup goals and objectives around those important metrics (like hitting at least 20 sales calls a week, making at least 5 sales per week, or whatever you deem necessary). Then allow them to fully express their talent and skills they way that best works for them – in regards to meeting those success criteria.

If they are not meeting their quotas, offer them additional training or fire them.
If they are meeting your quotas, don’t fix what ain’t broke.

If you still need this day-to-day checking; I recommend setting up a daily 5 minute call with this person or team. In the agile development (this is called a SCRUM meeting), where you meet daily for a very short time to answer the critical status questions. For you – you may want to have a daily status meeting to report their sales made, sales in the pipeline, expected sales closed dates for those items in pipeline, any roadblocks to closing on time and if they need any help in closing the deals.
Bottom line – It’s a waste of time to “big brother” everything your sales person does. Setup clear expectations in regards to number of sales, leads, and lead-to-sales ratios. Then track only the metrics that bring in the money. Don’t worry about how they get it done. Just focus on the results and treat your team like experienced and valued professionals.

For you would like more information on how to better manage your team or increase their performance, why don’t we schedule a short call. That way I will be able to learn more about your unique situation and be able to recommend your next best step moving forward.

We also have a Professional Development Toolkit ecourse available for self-study.

 Once again, I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

Best ways to show clients that they are appreciated

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for taking big ideas and converting them into smart, sound, and actionable ideas.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

What’s the best way to show customers they are appreciated?

The first step is to fully understand your company policies in regards to customer gifts, rewards, recognitions, and tokens of appreciations. Most companies have clear procedures and limits on customer appreciation gives to avoid the perceptions of kickbacks and payback.

Once you understand the company policies, you have various options to explore.

The key to client appreciation is understanding what the client values.  In Dr. Gary Chapman’s 5 Love Languages, people respond to 5 different categories of appreciation: Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time and Physical Touch. I have a presentation on how to translate these “love languages” into the workplace and customer appreciation venue. If you are interested in a group presentation on this topic, I would be happy to guest speak at your organization.

In the meantime, a relationship (whether a personal, professional or business relationship) is composed of one or more people.  Therefore, a show of the right kind of appreciation (the one that the client would value most) in any of those venues would work.  Dr. Chapman mentions that everyone has 2 dominant categories.  For example – if you know that your client feels appreciated (loved) with words of affirmation and Acts of Service – you would best be served by giving them a plaque/award with some fanfare or a special “Done For You” complimentary service.   On the other hand, if your client doesn’t like to be put on stage and value their leisure time with their family above all else – then making them spend their leisure time to accept an award in front of people would have the opposite effect. He/she would resent being there.

Understanding the proper acts that make them feel appreciated (or loved) is the key to a successful client appreciation program.  Then selecting items that fit one of their dominate profiles would win the day.

The appreciation doesn’t have to be expensive, just valuable. For example, if your client owns a restaurant, then periodically taking your department to lunch at their establishment is of great value. Purchasing gift certificates from their shops to give as client appreciation gifts to other customers is of great value. Creating testimonials about their service and establishments would be of great value.

The key is to be in-tuned with what your client values.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

Navigating Office Politics

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  .  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

How women can navigate office politics while staying professional,

Looking for career experts to offer advice on how women can navigate office politics while staying professional, staying focused on their career goals, etc.

Regardless of whether you are male or female, the most effective way to get ahead in an office environment is to do the following:

1)    Avoid gossip, rumors and negative judgments. Stay professional at all times.

2)    Stay in control of your emotions. Stay calm and don’t take anything personally. If you feel yourself becoming emotional, excuse yourself and regain your composure and confidence. (I have some great tips on how to regain your composure without leaving the room as well).

3)    Consistently quantify your results and performance toward the company goals, mission and visions.

4)    Publicize your results in metrics of $$:  increased revenue or decreased costs; increased customer satisfaction or reduce time to market.

5)    Think like the owner and treat the company like your company, regardless of your job title.  Take the initiative beyond your defined title, role and responsibilities.  Be responsible for creating leads, sales, promotions and illustrating that your company is the thought leader in their field.  Companies are in the business to make money.

6)    Compliment, acknowledge and publically recognize other team member’s contributions to your successes.

7)    Become an effective business networker, team lead and team builder toward the company’s bottom line.  Recognize that you can accomplish more with a complementary team or entourage around you.  If your manager is the only one that knows your value, you are doing a disservice to yourself.

In general, when you continue to focus on the larger corporate picture, you will be able to stay unattached to temporary situations and avoid many of the in-fighting and politics.   Start solving the higher-level, Big Picture, COMMON GOALS instead of the silos and individual project concerns.  Focus on the company WIN versus individual wins.

 If you are interested in a more detail program on these things, we have offer several intensive workshops from the 6 Critical Training Areas. (Technical Mastery, Exceptional Performance, Business Networking That Makes the Difference, True Leadership – the transformation from Worker Bee to Queen Bee, Communication that Matters, The Difference between playing with time and controlling it).

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes