Tag Archives: Balance

Building an all-star team of employees at a small business

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What do you look for when you’re building an all-star team of employees?

Do you seek out those who fit into your company culture, focus on skill sets, or look for enthusiasm? (Or maybe all of the above!) We’re a small business and entrepreneurs looking for tips when hiring team players.

Executives discussing documents at meeting

What makes this a difficult situation is that you are a small business.  You don’t have the time to invest in training someone green.  At the same time, you may not have the money to match the salary requirements of the more experienced candidates.

I’ve met with several entrepreneurs that focused on enthusiasm and personalities, with the hope that the new hire would grow into the position.  The problem is that as busy entrepreneurs and small business owners – you don’t have the time to train the new hire.  What eventually happens is that the new hire never meets expectations, because they are never given the training that they were expecting.

  • The small business owners still does many of the jobs that the new person was hired to do AND pay the new hire her salary.
  • The new hire is frustrated because she can’t get the proper training AND gets reprimanded because she isn’t doing the job correctly.

Breaking the Cycle

There are a few ways to break this cycle.

  • Contract those duties or tasks to freelance talent
  • Hire a training consultant for the new employee
  • Hire an experienced, older employee on a sliding scale

 

Contract or freelance talent

The advantage of hiring contract or freelance talent is that you only hire when you need that particular talent or task completed.  It depends on the task that is required, of course.

For simple administration and executive assistant duties, you can call upon Virtual Assistants services.  This is great if your needs are a few hours or days a week.

There are also several freelance services for graphics, audio, video, copy-writing, social media and marketing.

The assumption with these contract services is that there is little training required, and if you are not satisfied with their work, you can change resources at the end of the short-term contract.

 

Training consultant

If you need full-time, in-house staff consider hiring a training consultant to create your orientation materials, your employee handbooks, document your desired procedures and then train your new hires.

This allows you to hire younger, less experienced staff (at lower rates), give them the training and orientation attention they deserve, without adding to your already overflowing plate.

 

Hiring experience, older employees

 

The last possibility is to look at experienced but older candidates.  Often times, older candidates have less expenses.  Their children are grown; they own their own home with no mortgage; and they have little debt.  They may even understand the difficult situation of the small business owner.

Therefore; they may be open to sliding salary scale (a lower starting salary with regular review for increases based on the success of the company).

I know your situation is different.  If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

 

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

Small Business Saturday: How can I take full advantage?

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Today’s question came from a busy entrepreneur the same week of Small Business Saturday:

Small Business Saturday: How can I take full advantage?

I have a small business on the side and I want to take full advantage of small business Saturday. My business is a retail mom and pop type store, but I do have budget for advertising.

I applaud that you want to take the most advantage of the Small Business Saturday event.  The mistake that most small business owners make is to look at each event (such as the Small Business Saturday) as a “single entity” or single opportunity.  Unfortunately, by taking each event as they come (as in this question arriving the week of Small Business Saturday) – you are actually too late to actually do something meaningful for and with it.

The key to taking full advantage of Small Business Saturday – is to recognize that it’s just one of many business opportunities to take advantage and leverage.

Here are some ideas to implement in your current marketing plan:

  • If you haven’t already, take the time to create your “attracting Client marketing plan” and use the Small Business Saturday as one type of campaign in your marketing strategy.
    • Outline your entire marketing calendar of business opportunities
    • Proactively plan for each opportunity months in advance (versus just days)
  • Design a well thought out brand, vision, mission statement and tag line for your business. Then carry that consistent message throughout your different seasonal campaigns.
    • Use these consistent message in all your campaigns
    • This enables you to re-use templates and methods for the same categories of events
  • Categorize different types of marketing assets such as:
    • Logos, digital graphics, banners and letterheads
    • Flyer and brochures
    • Local radio and cable spots
    • Streaming video spots
    • Promotional offers
    • Up-sale offers, discounts, coupons
    • Charity events and sponsorships
    • Affiliated partner events and advertisements
    • Retail Block Party events – where your business neighbors collaborate to provide bundle packages of cross-promotional products and services.
  • Taking the best advantage of Small Business Saturday is leveraging all your marketing strategies forward.
    • Use Black Friday to position for a more successful Small Business Saturday. Position your SBS event to setup a successful Christmas etc.
    • Don’t see your Small Business Saturday as a single entity, but as a piece in your progressive and aggressive business and marketing strategy.
    • Investigate leveraging complementary small businesses to both your advantages – creating more with few staff.
  • Take the time to make all the pieces fit in a cohesive and consistent marketing and branding message (which starts with your vision and mission statements).
  • Then you can continually leverage toward your next up-sale or promotion.

 

Conclusion:

As you can see, to take full advantage of anything – you need up-front planning.  For example – creating a Retail Block Party Sale for Small Business Saturday will take lots of time and collaboration.  Defining cross-promotional service bundles or packages (to lure more people to your block)  takes planning.  This is not something you can turn around in few days.  But is you mapped out all your business opportunities a year in advance – you would have the time to take full advantage of these single dates.

If you need more information on this or help, just let me know.

I know your situation is different.  If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

 

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

 

Working with teams across the world?

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Today’s question came from a busy professional and business owner.

communicationHow do I work with team members located in different parts of the world?

I want to work effectively with team members located in different parts of the world. How do I ensure that location, time difference, culture and beliefs and personality will not affect my work with the team?

 

 

Whether you team members are across town or across the world, creating a Communication Plan fits the build.

Communication Plan

 

Your communication plan includes (but not limited to):

 

1) A directory of your significant members, preferred method of communication, telephone numbers, email addresses, Skype id, Time Zones, etc

2) How you plan to convey regular Status information (daily meetings, weekly meetings, emails, phone calls, etc)

3) How you plan to convey Critical or High Priority information (phone call? text?)

4) Your Service Agreement or Response time expectations (respond by EOD, within 1 business day, within 2 hours).

5) What is expected when someone misses a meeting.  Are you going to have the meetings recorded?

6) Where you are locating your shared meeting minutes, presentations, audios, or other materials.  Will you be recording your meetings and placing them on a shared location for people to refer to, etc.

7) Incorporate weekly or twice-a-month one-on-one meetings with each team member.  Regularly scheduled one-on-one meetings (via phone or in person) eliminate much confusion that email may cause.

8) Supply templates and checklists to assure the work gets completed the way you way, each time.  Consistency eliminates confusion and errors.  If people are getting your status in the same way each week (and vice-versa), they know what to expect and how to respond.

 

Vacation Considerations

 

You communication plans should also consider vacation schedules.  Regardless of your holiday hours, make sure you consider the following:

  • Make sure everyone has all their vacations identified early (by mid-year).
  • Make sure all your project schedules block out for their vacation time.
  • Make sure that all your procedures, outstanding items, and possible issues that may arise during the holiday season is clearly documented and shared with those responsible for handling these issues during the break. This includes creating, publicizing and updating your communication plans.  If you don’t have a communication plan, please setup an introductory consult to discuss that important tool.
  • Make sure the staff has been trained on the outstanding issue.
  • Make sure your clients have been informed about the holiday schedule far in advance.
  • Make sure your clients provide you with all their requirements far in advance so that you can accomplish their goals before the holidays.

 

 

For additional information on this topic, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

 

Numbers Move People Toward a Decision

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Today’s take-away is that Numbers Move People.

If you need a way to move coworkers, clients, managers, family members or even yourself toward action, consider adding a number to your conversation.

Numbers help people move toward a decision and action.  Whether it’s a calendar date, a meeting time, a price for service or product, salary, or even that pesky number on the bathroom scale; numbers move people into action.

Consider the number ZERO – as in A Complimentary or Free eBook, White Paper, or other offer.  That Zero Cost item attracts many people to share their contact information with you.

Numbers are our friends:

Ways to influence others with number come in many forms.

  • You can assign time limits to performance issues, product deliverables, customer review/approval processes.
  • You can make a recurring calendar date with your manager for weekly one-on-ones.
  • You can devise quality metrics to verify your performance, your service, and your products.
  • You can improve company and product exposure by increasing your social media metrics and website click-through.
  • You can time yourself on certain tasks, to enable you to better estimate and schedule certain activities.
  • You can continually increase your work-out repetitions to improve your stamina.
  • You can chart your weight and measurements to show progress toward your health and fitness goals.
  • You can count your calories and glasses of water.
  • and more.

How to make the numbers to work for you

 

Whether you are in the corporate environment or starting your own business, you need to understand your numbers.

Business owners

If you are in business for yourself, you need to understand:

  • Your revenue goals (how much you want to make this year)
  • Your leads to sales ratio (how many people you need to meet/talk with – to make 1 sale)
  • How many sales you need to make your revenue goals
  • How many leads you need to create to make those sales…
  • And the list goes on

Staff or employee

If you are in the corporate world, you need to understand:

  • Performance Evaluation ratings
  • The performance rating you want to achieve
  • The items and quality metrics required to achieve that performance rating
  • What is required to achieve bonuses and additional compensation…
  • The dates and delivery schedules for your work assets
  • The raise/salary you want to achieve
  • The number of hours you want to devote to work, family, community and self

 

Making numbers work for clients

If you are working with clients, and they are on the fence on something; find a way to add a number to the conversation.

 

Some examples could be:

 

  • Additional discounts or promotional offers tend to help move clients down the buyers journey.
  • Putting a deadline on an offer adds a sense of urgency to the decision.
  • Requesting clients to review/approve by a certain date moves the project along and enables you to make your delivery dates.
  • Assuring that you will follow-up in 2 days in order to answer any additional questions – keeps your product and service on their radars.
  • Having a SLA of always responding to any support issue within 2 business days – sets the proper customer service expectations.

 

These are just a few ways numbers can influence us and keep us moving forward.

 

For additional information on how to use numbers to your advantage, please contact LauraRose@RoseCoaching.info

I am a business coach and this is what I do professionally.  It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

 

How can I grow my business with more services?

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Hello, this is Laura Lee Rose – author of TimePeace: Making peace with time – and I am a business and efficiency coach that specializes in time management, project management and work-life balance strategies. I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for taking big ideas and converting them into smart, sound, and actionable ideas.

 

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s comment came from a busy entrepreneur:

How can I grow my business with more services?

My recommendation is to take the time to design your Product Funnel Strategy.

product funnel2Product Funnel Strategy

Within each separate brand – you should have a product funnel strategy that leads your target client up your product/service pricing structure. Normally people start off with free samples – to allow the target client to get to know you (like a first date). You may offer a complimentary discovery diagnostic sessions, newsletters, articles, short audios/video for your services.

 

Then you create some low, mid, high end offers that align with your brand and message. For example, you can create group workshops, subscriptions based programs, one-on-one service programs, and then high-end product bundles with some affiliated partners.

 

The idea is to design your road-map of how to start attracting people down that funnel. People may be first attracted to you and your message via some free offers, blog articles, free how-to videos. Then you will want to introduce those people (already taking advantage of your free services) to your lower or mid-range products like a subscription based program, a group consulting/mastermind program, a group workshop series, etc. Then you use your mid-range products to lead some clients to the higher range programs (which can be bundling of several products and services together)
If you take the time to create and design your product funnel upfront, you can better market and up-sale your business.

How do find the time to create these products/services?

Keep the end in mind. Whenever you are working with a current client, find ways to productize that effort. Build these programs as you go along. Reuse and recycle your intellectual property.

Some examples:

  • When someone asks you a question – convert your answer to a blog, an audio, an article, a webinar, a video
  • When you are working one-on-one with a client – create a worksheet, workbook, template or checklist
  • When you create a webinar, convert it to an online course with your webinars videos, audios, worksheets, etc
  • Then start bundling these different products and programs together for the higher priced programs.

Conclusion:

Keep the end in mind. Reuse and recycle your intellectual property and keep it in line with your brand and message.

 

For more information or help on this topic, please contact LauraRose@RoseCoaching.info

 

Or sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ

How do you deal with the pains of customer service?

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Today’s question came from a busy entrepreneur about his customer service plan.

How do you deal with the pains of customer service?

I work in the hospitality industry, and I spend a lot of money on what I call “guest investments” where I give some sort of discount, free merchandise, etc. in order to win back customers when something goes wrong. I can’t tell if it’s working or if I’m throwing money away. How does your business deal with the challenges of customer service and keeping people happy?

This question came up at a very appropriate time. I had recently discovered that my bank offered a “Private Bank Level” for clients that have 1 million dollars invested with the bank. At that level, they receive premiere customer series and 24 hour concierge service.

Consider doing this with your own customer service strategy. In an earlier article (Should I have specific segmented brands or one brand that does all at different price levels?) we discussed the Product Funnel.

Product Funnel Strategy for Customer Service

Give low-interaction help instructions for clients that are taking advantage of your free products and services. Low-interaction help instructions can be in the form of (but not limited to):

  • FAQ articles and cheat sheets
  • Community Discussion Groups
  • Email response within 2 days

As the client invests more in your products and services, they get more access to support.

Structure your customer service as a product line of service. Give premium service to the people that are actually doing the most business with you. This will transform the “pain of customer service” into a product or business of customer service.

Customer Referral and Loyalty Programs

Also, don’t wait until there is a problem to implement your customer service program.   Be proactive with customer referral and loyalty programs. Visualize your product funnel in there area and incorporate rewards programs based on the amount of business your client is currently doing with you. Use your rewards program to entice your customers to do more business or move into the next price-point of programs and service.

Creating a great referral/loyalty/retention program not only elevates your customer service focus and energy – it automatically solves the “pains of customer service” as well. Take time to clarify what your Mission Statement and vision is regarding Premiere Client Service. Start dealing with clients instead of “customers”. Start building raving fans that will ultimately market your products/services for you – and simply release the customers that do not fit in your plan.

One Size Doesn’t Fit All

When you clearly identify your niche or target market, some people will not fit. When someone doesn’t fit, there is only one thing that will make them happy. That one thing is to release them and direct them elsewhere.   This is where affiliated partners and business referrals come in.

You are still providing customer satisfactory solution – it’s just not with YOU. You are still making the client happy.

Quick summary:

  • Clarify your Vision of your target or ideal client
  • Create affiliated partnerships with those clients that are not ideal
  • Design a referral partnership agreement with those partners
  • Design a referral/loyalty/retention program for your target/ideal clients

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

 

 

Why Your Personal Brand Matters

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Why Your Personal Brand Matters

If you are an Olivia Pope or TV’s Scandal fan, then you already know why your personal brand matters.

Olivia Pope and Associates mission is clear and concise:

  • fixing problems and crises;
  • protecting and guarding public images and reputations
  • solving certain crimes in her clients’ interest

Her personal brand is wearing the white hat and suit. The white hat and suit is synonymous with “the good guy” and “saving the day”.   This personal brand is so aligned with her company missions that you know instinctively what she can do for you.

So the critical business lesson learned from this high-rating TV series is:

Have a crisp and simple brand message. And it doesn’t hurt if your personal brand carries over some additional subconscious messages.

 

Just like Olivia Pope, you have characteristics that define you; ways that you think of yourself and ways that others think of you. Effective personal branding isn’t about putting on a show or figuring out how to get the most financial reward. You have a brand just as much as you have a reputation.

How people see you matters.

“Personal branding is how we market ourselves to others,” says Donna DeBerry, a marketing and branding expert.

DeBerry’s has four tips to reach current and potential customers through personal branding:

  • Be seen online and off: Your customers have many choices, and you need to go to where they are. Whether that’s on Facebook or on a panel at a speaking engagement, it’s important you be seen and easily identified.
  • First and last impressions last 14 seconds: Condense and personalize your elevator pitch. How can you turn a greeting into communication that evangelizes your business to your customers?
  • Give people reasons to connect you with your company: Position yourself as a leader and your company as a pioneering endeavor. It could help you earn media attention and build your customer base.
  • Become known for something: What you say and do need to dovetail with what your company is known for.

 

Just like Olivia Pope, you want people to know exactly what you stand for, immediately upon seeing you.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

Where Do I begin to Market My Business

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Where Do I begin to Market My Business

As a business solutions consultant, I constantly get the question: “Where do I begin to market my business?“

Regardless of the type of business, the first step is to create a marketing plan. Your marketing plan will outline your business goals, your marketing goals, and your marketing budget. It will also include how you are going to measure your progress against those goals as well as your time-line or schedule for success.

Simple Marketing Plan:

Below is the minimum that you need in your marketing plan.

  • Identify a target market.
  • Develop a strong marketing message and hook.
  • Create one piece of marketing collateral that will attract prospects and set you apart
  • Get visible in your target market.
  • Keep following up to build relationships and credibility.

 

Marketing Next Steps:

Become an Expert. Start exposing your expertise, tips, techniques and skill through various media. It’s easy to create videos, audios, articles, eBooks, and speaking engagements to get your name out there.

Cultivate Raving Fans. Start collecting fans that are interested in what you have to offer. Create your social media pages such as a Business Facebook page. Use your Facebook pages to collect your fans’ contact information such as name, email addresses, and phone numbers.

Determine your niche. What are you selling and to whom? Start by using skills that you already have, such as writing, web design and graphic arts. Seek out familiar industries. Cleary define your target client and demographic.

Make a list of your potential market. Reach out to friends, local groups and places where you do business. Most professions have associated professional organizations. Start attending your professional association meetings, conferences and expos aligned with your field, as well as various local business networking events.

Go where your clients meet. Once you have clearly identified your niche, visualize where those people meet, do and have. For example, if your target client and niche is affluent men over 40 years of age, take up golf.

Advertise your marketing business online. Start out with a Business Facebook page. Eventually, you need a web site with your own domain name. However, you can get started by using a free Facebook sites. Make sure to use a professional business template.

Link all of your personal social media. Ask your friends to “share” or forward the news about your new marketing business. Your new business must show clients that you know how to use the latest resources effectively.

Market your business constantly. Every email you send should have information about your new marketing business in the form of a web address, slogan, or similar at the bottom. Holidays are opportunities to share a greeting from your business Facebook page. Social gatherings present an opportunity to mention your new business.

Get referrals. Once you have a client or a lead, ask them to tell others about you. Consider offering a discount on their next project when they bring you new clients. Don’t be shy about asking for written or video testimonials.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

 

Summer Sizzles with Business Lessons Learned from TV’s Scandal

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Hello – all you Olivia Pope and Scandal fans out there. I know Scandal is on summer hiatus. But what better time for us to review some “business Lessons Learned” from Scandal and more specifically from Olivia Pope?

This summer, we will be hosting a Lessons Learned Summer Series based on the characters of one of the best rated TV series “Scandal”. If you are interested in joining this video series – please register to receive telecast dates and times.

Today’s episode is a quick overview of “How Olivia Pope Got to be Olivia Pope”. We’ll walk through the business strategies that you can also use to build your empire, while avoiding some of the pitfalls.


If you found these tips helpful, then signup for the summer series. REGISTER HERE

3 Easy Tips to Up-Scale Your Iphone testimonials

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Today’s comment came from a busy business owner

One easily attainable marketing tool are video testimonials. If you are already giving a talk, it’s easy to take advantage of the excitement and enthusiasm that your audience is feeling right after your presentation. If you wait until they leave and are back into their daily activities – it’s going to be harder to get them to refer or comment on that event. Don’t miss that opportunity to get that genuine reaction and excitement for your genius.

So – even if you don’t have expensive camera equipment – you can use your iphone or ipads for impromptu testimonials. What are some simple steps that people can do with their iphones or ipads to increase the quality of these impromptu videos?

3 Quick Tips to improving your videos are:

1) Take your videos in the horizontal view.  It will give you more real estate to work with to work with.

2) Be aware of your background.  Take time to look at your viewfinder and make sure your client doesn’t look drawn or washed out.  Often times putting your subject in front of a solid white or black background or simply taking them outside into the sun will do wonders for their color.

3) Be aware of the background noise.  Often times you are in an large, open conference room with many conversations taking place around you.  And your iphone or ipad microphone is picking up all the ambient noise.  Take the time to move into a smaller room or corridor to tape your testimonials.  Video experts can often fix the background colors and size — but they can not easily fix the background noise in your video testimonial.

Bottom line is to merely be aware of the surroundings when you are taping your testimonials.  You may want to get your comments in front of your large banner – but if that banner is in a place where there’s lots of background noise, you may be better off moving to a quieter location and in front of a warmer backdrop.  Then supper-imposing your logo or banner later.