Hello, this is Laura Lee Rose – Corporate Exit Strategist for the Blooming Entrepreneur – and I am a business and life coach that specializes in time management, project management and work-life balance strategies. As a business coach, I received this recent question:

“How do you repel your existing customers from ever coming back?”

At first glance, this may seem like a strange question, but it is actually a great topic. In any business, it is unrealistic to feel that you can make everyone happy with your products and services. Most successful businesses do not plan to be “all things to all people”.   As such, there may be certain customers that you don’t really want as regular clients.  This is actually very good business planning.

Having said the above, how does one go about professionally “repelling” an existing customer without the risk of a “Better Business Bureau Complaint”?

One very positive way to “repel customers from ever coming back”, is to focus on your overall goal to an exceptional client experience. This seems strange, but please bears with me.

If your goal is for 100% client satisfaction (or an exceptional client experience), and you are unable to satisfy this particular client with your current services or products, point them toward someone else’s service or products that will satisfy them.