This is Laura Lee Rose, a business and efficiency coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up
In past articles, I mentioned the importance of quantifying your performance to the company’s bottom line.  This prompted the following question from a reader:

What about employees in positions with less tangible monetary outcomes — what should they be communicating? For instance, someone who performs general office duties or works to build the company’s brand awareness.

Everything can be measured.  All you need to do is design and keep the right metrics.  Create a customer (the people that you service) survey at the start of your performance cycle.  Then keep the proper metrics to illustrate your performance or improvement against those criteria.  For instance, if you perform general office duties – you can note how many daily calls come in, how many dropped calls, how many Questions you answer and screen, how many calls your fielded on your own without troubling others, how many times your work have been returned to you with mistakes, how much time your new Q&A document saved the company, how taking the initiative and placing your Q&A document on your company website increased customer satisfaction and reduced first line help and support calls, how your new automated filing process saved the team time, etc.  Time can always be converted to money saved or spent.  People get paid a salary per hour – with those equations; you can easily calculate the money you saved the company.

For company branding awareness, incorporate customer and branding surveys at the start of your performance year.  You can then create performance metrics based on those success criteria.  Every quarter, you can conduct comparable surveys to illustrate your affect on the branding campaign.  You can also keep track of your website page hits, time between client exposure (client hits) and client purchase, and your lead to sales conversion rate.   The faster the client finds your product, learns about it and purchases – the better for the company.  These are the meaningful metrics to collect and make your performance tangible and measurable.

The key is to find the right metric to track to make your performance measurements.  If you cannot figure these metrics out, then meet with your mentor or business coach for ideas.