How can I get clients for my business?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

This question came from a busy entrepreneur:

I am building my health coach business and trying to get clients. I am using social media outlets, emailing other holistic businesses to connect with, and offering workshops to local natural grocers. Getting individual clients is something I really want right now to bring in income and I’m having trouble. Any suggestions?

Defining your target clients:

“Health coach business” is pretty broad. My recommendation is to narrow your niche. You need to be able to clearly identify your target client. For instance;

  • What are the demographics of your target client?
  • What specific problems do they face and want to overcome (be as specific as possible)?
  • Where do they normally live and shop?
  • What kinds of foods do they normally eat?
  • What are their hobbies?
  • What kind of lifestyle do they current have?
  • What kind of lifestyle do they want to have?
  • What income do they make or want to make?

Once you have clearly described your target client – go to places where your target clients are.

For example: if your target client is affluent women, above the age of 40, interested in health – then check out the country clubs to see if you can give talks and workshops there.  Narrowing your target market or creating a niche will actually help you attract more clients and better market yourself.

Next Steps:

Once you have a clear picture of your target client and niche, then market to your Power Team. Your Power Team is small businesses that share your same target market and provide complimentary services.

For example: Small businesses that wish to locate ‘affluent women above the age of 40, who are interested in health’ would include:

  • Gyms, Personal Trainers, Aerobics Instructors
  • Personal Shoppers and Image Consultants
  • Health Spas/Day Spas
  • Beauty Supply consultants
  • Hair Stylist

My recommendation would be to find and collaborate with an affiliated partner in your Power Team group. Create package deals which include services from one or more of your affiliated partners.

Example:

Total Mind and Body Makeover Introductory Package Includes:

  • 3 months Health Coaching (weekly one-on-one coaching)
  • 3 months of Gym Membership
  • 2 celebratory Spa Days (you can take both days yourself, or go once with a friend)
  • 1 Image Makeover with an image consultant, personal shopper and make-up expert

This introductory package offer would go out to your affiliated partner’s contacts, be on their websites, and be equally promoted by them. The promotional package price will be appropriately divided by the participants.

Another sample package could include the “free” offers that the affiliated partners already provide.   For example:

  • 1 Health Coach one-on-one session
  • 7 days membership at the gym
  • 1 free 30 minute massage
  • 1 session to match clothing color to skin tone, and body type.

The idea is to package what the affiliated partners already freely provide, into a more attractive starter package. Providing a more end-to-end solution or 360° program can differentiate your programs from competitors.

Where do you go from here?

Once you have the right programs in place, co-market with your affiliated partners. Create catalyst events that encourage the clients from each business to mingle and visit each shop.   Offer to host a party for the Image Consultant and Make-up Artist at your establishment. Have them invite their clients into your shop for a free Make-Over.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a presentation on “3 Keys to saying YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes