Market Research: Laura gathers, analyzes and interprets information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; researches into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

Content Marketing: Laura creates a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Brand monitoring: Laura monitors various channels on the web or media in order to gain insight about the company, its products, brand, and anything explicitly connected to the business. Laura monitors the brand’s reputation and reception by the general public, the consumer base and targeted demographic.

Process Tools & Systems: Laura helps busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.

Digital Marketing: Based on the market research results, Laura recommends the appropriate digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Business Strategies & Coaching: Laura assists with the firm’s business and marketing plan for achieving its vision, prioritizing objectives, competing successfully, and optimizing financial performance with its business model.