Hello, this is Laura Lee Rose. I am a speaker and author. I am an expert in time and project management.
I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff. I have a knack for taking big ideas and converting them into smart, sound, and actionable ideas.
At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.
What’s the best way to show customers they are appreciated?
The first step is to fully understand your company policies in regards to customer gifts, rewards, recognitions, and tokens of appreciations. Most companies have clear procedures and limits on customer appreciation gives to avoid the perceptions of kickbacks and payback.
Once you understand the company policies, you have various options to explore.
The key to client appreciation is understanding what the client values. In Dr. Gary Chapman’s 5 Love Languages, people respond to 5 different categories of appreciation: Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time and Physical Touch. I have a presentation on how to translate these “love languages” into the workplace and customer appreciation venue. If you are interested in a group presentation on this topic, I would be happy to guest speak at your organization.
In the meantime, a relationship (whether a personal, professional or business relationship) is composed of one or more people. Therefore, a show of the right kind of appreciation (the one that the client would value most) in any of those venues would work. Dr. Chapman mentions that everyone has 2 dominant categories. For example – if you know that your client feels appreciated (loved) with words of affirmation and Acts of Service – you would best be served by giving them a plaque/award with some fanfare or a special “Done For You” complimentary service. On the other hand, if your client doesn’t like to be put on stage and value their leisure time with their family above all else – then making them spend their leisure time to accept an award in front of people would have the opposite effect. He/she would resent being there.
Understanding the proper acts that make them feel appreciated (or loved) is the key to a successful client appreciation program. Then selecting items that fit one of their dominate profiles would win the day.
The appreciation doesn’t have to be expensive, just valuable. For example, if your client owns a restaurant, then periodically taking your department to lunch at their establishment is of great value. Purchasing gift certificates from their shops to give as client appreciation gifts to other customers is of great value. Creating testimonials about their service and establishments would be of great value.
The key is to be in-tuned with what your client values.
I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.
With enough notice, it would be my honor to guest-speak at no cost to your group organization.
I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes