The key to client appreciation is understanding what the client values.  In Dr. Gary Chapman’s 5 Love  Languages, people respond to 5 different categories of appreciation/love: Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time and Physical Touch.

A relationship (whether a personal, professional or business relationship) is composed of one or more people.  Therefore, a show of the right kind of appreciation (the one that the client would value most) in any of those venues would work.  Dr. Chapman mentions that everyone has 2 dominant categories.  For example – if you know that your client feels appreciated (loved) with words of affirmation and acts of service – you would best be served by giving them a plaque/award with some fanfare or a special “Done For You” complimentary service.   On the other hand, if your client doesn’t like to be put on stage – then giving them an award in front of people would have the opposite affect and he/she would resent being there.

Understanding the proper acts that make them feel appreciated (or loved) is the key to a successful client appreciation program.  Then selecting items that fit one of their 2 dominate profiles would win the day.