Where does ‘hackling’ fit in today’s digital world?

This is Laura Lee Rose, a business and efficiency coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up

In business – a successful business person acknowledges the consumer trends/human behavior and adjusts.

A business and finance expert Kevin Price of Price of Business recently asked me the following question:
It seems that in recent years people have become less communicative in spite of all the tools available to interact with others. Or do those tools — smart phones, tablets, etc., make people become weaker in communications? In particular, it seems people have a hard time communicating about deals; they no longer have the skill to negotiate prices (hackle).  Haven they fallen off the face of the earth?

I have a theory about the statement: “people now have a hard time communicating about deals”.  It’s an auxiliary to the “supply and demand” rule.  People are more inclined to hackle or negotiate when there is a “one-of-a-kind” item of their desire.  For instance, if you find your dream home and you are convinced that there isn’t another house in the right neighborhood, near the proper schools, with the right lawn-size, etc. you are more apt to take the time to go back-n-forth on the price.

But, if there is an over-abundance of supply, people will just go elsewhere for an item of similar content.

In today’s digital and internet world, there are a wealth of ebays, craiglists, amazon.com, and various other e-commerce sellers on the internet.  There are also free apps that does the price and feature comparisons for you.  Therefore, instead of taking the time to negotiate and hackle, people tend to walk off and search the internet for a better offer. Most buyers now have an overabundance of suppliers at their finger tips. They no longer feel the need or pressure to negotiate for a better price, because they understand the abundance of world-wide sellers. Buyers are no longer restricted to local retail shops because they have the global market at their command.  Even the conventional ‘brick and mortar” shops understand the need for website and online ordering.

This switches the responsibility for the sale back onto the seller. Because of the abundance of the global competition he faces, it is the seller that needs to make the greater effort for the sale. It is the seller that needs to make the offer more attractive by offering additional training, onsite installation, local support, no shipping costs or delivery charges, personal support etc.  It is the seller that needs to improve their interpersonal communication skills.

Today is it the business owner that needs to better convey their differentials to the buyer. It is the business owner that needs to set themselves apart from the pack. It is the business owner that needs to take better advantage of the digital and internet bargaining propositions.

Once again, it is not the tool’s fault. The tools are simply impacting the way people do business. And successful businesses recognize the impact of tools on human nature and adjusts to the new consumer MO.