Constantly Re-inventing oneself is one way to way to stay relevant.

Recently Justine Timberlake toured the talk-show circuit to promote his new 20/20 Experience (part 1) CD.  I don’t know much about Justine Timberlake, but have learned a few things since he started his promotion tour.  This was his first CD in 7 years.  Along with writing and performing his own music, he has been busy making movies, starting a clothing line, doing various TV appearances and hosting various music event, co-owns three restaurants, etc.

With this minimum information, it seems to me that Justine Timberlake is constantly re-inventing himself; is well blended; and is future focused.  His professional and personal life seems passionate, diverse and deliberate.  Whether people interacted with him on Start-Search, The New Mickey Mouse Club, N-Sync, promoting his various albums, working on his various movies and outside interests – most describe him as a perfectionist that doesn’t seem to work hard at it.  One person described him as “One take Timberlake”.  He seems to do things perfectly and easily. He also draws influences from various other artists on his different albums like:  Michael Jackson and Stevie Wonder (on his Justified album); David Bowie and Prince on FutureSex/LoveSounds, and other various artists.

So what are some things we can learn from JT:

1)      Be open to various coaches and influences that you connect with.

1. Look for people that are where you really want to be, and investigate mentor or coaching opportunities.
2. Select several mentors for different attributes.  One person will not be a perfect coach for all your desires.  Select on mentor to help your with marketing and promoting yourself; select another for your financial goals; select another for your technical expertise, etc.

2)      Constantly look for the ‘next opportunity’.  And it doesn’t necessarily have to be in your professed field.  Justin opened himself not only to movies, but clothing lines and restaurants.

1. In our case, take a look at adjacent roles and positions – as well as the jobs exactly in our defined field.
2. For instance, if you are a programmer, look at positions in the testing fields, technical support manager positions, business analysts, etc.

3)      Share your wealth.  Like most successful people, Justin focuses his charitable efforts in many directions from the Justin Timberlake Shriners’ Hospitals for Children Open (celebrity golf events), Wildlife Warriors (for animals), and various music foundations and music education programs in his hometown of Memphis, TN.

1. We often do not have the same amount of funds to our disposal as most celebrities do, but we can volunteer our time and attention to our favorite causes.
2. Select an organization that can promote you forward as well.  For instance, if you are a web designer, volunteer to create websites and web pages for your favorite causes help both you and the organization.

4)      Pursue other things during breaks and hiatus.  During a hiatus with N-Sync, he created his own music and album.  During a short break in touring, he did movies, etc.

1. When you are in a gap (for example between jobs), take classes;  volunteer for other organizations; consult for other people, etc.
2. If you have a comfortable 8-5 job, use your leisure time to learn a new craft or start a new endeavor.

5)      Don’t forget where you came from.  Memphis, TN is often a home base for Justin’s tours and charitable focus.

1. Add family and community to your imperative list.  Schedule time in your calendar for  your family and community.