Category Archives: Efficiency

How can you choose the most appropriate job title when wearing many ‘hats’ in your company?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s comment came from a busy professional.

How can you choose the most appropriate job title when wearing many ‘hats’ in your company?

As a very new small business, anyone I bring on to my team is going to be responsible for more than one area of expertise. How can I name or define their positions when they are going to be doing much more than one thing?

Regardless of the title – you should have a full job description and even a Personal Business Commitment (PC) Plan for each of your employees (SMART Goals for the coming year). Their PBC’s should be based off your PBC’s and shows specifically how their role and responsibilities will help you achieve your PBC’s or SMART Business Goals for the coming year. Then during your quarterly performance reviews, you can easily measure their performance against their yearly goals – and give the appropriate tweaks and encouragement. Explicitly spelling out their roles and responsibilities is slightly different that giving their position a title. If you need help creating PBC’s, lets chat.

 

When giving titles, I recommend select a title that best supports or helps achieve their business goals. Consider the end-user of their business cards.   For example – if you have a employee that is a developer, but he also goes on the road with the Sales Staff to setup the demos and man the trade-show booths; I would give him the title of Subject Matter Expert or Technical Sales Engineer. Something – when given to the customer assures the customer that he is knowledgeable about the client’s use of the product as well as encouraging the client to call them about making the sale.

What if your project manager also does the accounting and bookkeeping for your small business? This person also answers the phones and fills in as the receptionist.   Although this person wears many hats, the title on their business card should be Project Manager, because affluent clients receiving that business card are more apt to carry on business dealings and conversations with the Project Manager over a book keeper or receptionist.

If you only have one sales person on your team and they also man the tech support line, their title on their business card should be Sales Manager – because an affluent client feels more important talking to the Sales Manager – than either sales person or a technical support person. They feel that the Sales Manager can actually get something done in the company.

Think about your business goals – and which title (from their many hats) is going to support bringing in the money.

Also – there is nothing wrong with creating multiple business cards with the different job titles. Then you give out the appropriate card at the right occasion. I don’t recommend doing 1 business cards with all the titles like: Project Manager/Developer/Tester. You want to present clarity, confidence and expertise to your potential client. Showing them that you are a jack of all and master of none will defeat the purpose.

How should you handle email objections that don’t correlate with your requests

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s comment came from a busy professional.

How should you handle email objections that don’t correlate with your requests?

I recently emailed a prospect for a meeting since we’ve spoke before and he gave me a specific date to reach him in the Spring time. Although it’s a little early, I figured it would be helpful to have a pre-project meeting to get acquainted so he’s comfortable with me when Spring time rolls around.

Despite emphasizing I only intend to meet as a introduction to working together in the future, the prospect replied he doesn’t need anything right now but will “keep me in mind” for the summer.

How do I handle my response professionally from this point? Is he carelessly reading my email or not interested in my services?

How would you approach these conversations differently in the future?

My recommendation is not to focus on making the sale — but focus on building a relationship with this person. Start learning what he is interested in, invite him to relevant (relevant to his business) networking events, offer to introduce him to potential clients to his business, suggest he meet some people in your network that may be good matches for his business. Work the relationship. People do business with people they know, like and trust. Allow him to get to know you.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

We’ve come to the end of this episode – Once again – this is Laura Lee Rose –  At the end of the day, I transform the way you run your business into the business you love to run.

Until next time – relax and breathe – everything is unfolding perfectly.

Is it better to take a bad job with a good boss or a good job with a bad boss?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s comment came from a busy professional.

Currently I’m working with a good boss but the job isn’t that great (because there is no future there and pay isn’t that great). I recently found a good job (pay is good with medical insurance, commission and bonuses) but the boss there is stupid and nightmare to work with. What is my better option?

The false premise is that there is only two options: good boss in a bad job or a bad boss with a good job. There are an abundance of other opportunities. If you haven’t created your Individual Career Mission Statement – do that now. Start 2015 with your Career Mission Statement and your Individual Development Plan (your SMART goals on how you are going to achieve your Career Mission or your career goals). Your IDP (individual development plan) should include both your professional skill goals as well as your income goals.
Since you have a great boss – include him/her in your career goals. He/she will have a different perspective on what’s available or even what is just around the corner for this company. Work with your mentors, coaches and even external recruiters to verify which skills are outdated, which skills need polishing and which skills are going to be in demand.
If you are not networking with other people outside your department and even outside your company walls – start doing that. Attend professional association meetings, local conferences, networking on linkedin.
Spend more time defining and going after what you really want to be, do and have.

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

We’ve come to the end of this episode – Once again – this is Laura Lee Rose –  At the end of the day, I transform the way you run your business into the business you love to run.

Until next time – relax and breathe – everything is unfolding perfectly.

 

 

Should I separate my personal and professional values?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into a business you love to run.

Today’s comment came from a busy professional.

If a business or organization asked me for web and reputation services should I deny to work with them if I do not personally agree with what they do? Example: I don’t believe in their business practices or the credibility of their product. On the other hand, I am running a business and need work to keep growing my business.

 

If you believe that this business or organization is the only show in town – then I see your dilemma. But we both know that it’s not.
On the other hand – we want to make sure you are discounting them for the right reasons and in the right way. One way is to clearly articulate your company vision and mission statement; as well as stating the kind of company that you want to work with. Try clearly itemizing the attributes of your target client. For example: I work with high-quality, high-integrity based corporations that focus on customer satisfaction. My clients succeed because they are ready for success.
If you clearly articulate your company mission statement – then you will attract clients of that caliber.
Once you make your goals and expectations known — and (for example) this same company that you say have credibility issues – still want to work with you, you now have a foundation or baseline to work from. You can now comfortably and diplomatically point out any discrepancy between what they are currently doing and what they actually want to be doing (because they have told you their company mission is the same as your company mission). You can help them achieve both your goals.
On the other hand – if this same company doesn’t want to work with you because of your mission statement and goals – then they are the ones refusing to work with you and not the other way around.

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

We’ve come to the end of this episode – Once again – this is Laura Lee Rose –  At the end of the day, I transform the way you run your business into the business you love to run.

Until next time – relax and breathe – everything is unfolding perfectly.

 

Don’t work through lunch — WORK YOUR LUNCH

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into the business you love to run.
Today’s comment came from a busy professional when discussing prioritizing a performance review process for his company.

What is the importance of taking a break for lunch during the day? What are the benefits of taking a break in the middle of the day? Why shouldn’t you eat at your desk? How can people prioritize their lunch time to get the benefits out of it — and how can they convince their managers it’s important?

I will be blunt. People that eat lunch at their desk are lazy. I know we use the excuse that we have too much work to do and we don’t have time, yadda, yadda, yadda. But the truth is that we’re being lazy. It’s easier to just eat at the desk, than do make that lunch break work for you.

As with any work break – lunch should be an actual break to rejuvenate and reduce work day stress.  Stress is the accumulation of frustration and anxiety.  The key to eliminating stress during the day is to take periodic breaks throughout the day to diffuse the frustration before it gets to the stress level.

A break merely means to do something different that you were doing 1 minute ago. It doesn’t necessarily mean to “do nothing”. It means do something different. And that “something different” can still be in performance of your career and your business.

Another reason to get away from your desk at lunch is to use that time to business network with others.  Use that lunch time to meet the right people that can propel your career further.   Eating at your desk or even with the same people All The Time – actually keeps you in the same place (at this same desk and position). Instead, use the lunch hour to network with the people that can get you to that skip-level promotion.

 

Don’t work through lunch – INSTEAD WORK YOUR LUNCH.

 

Some things to make your lunch work for you are:

 

  • Change your environment at lunch. Have lunch with different people. Have lunch in a different location so that you can meet new people – the right people for your career.
  • Use the lunch to innovate and create with mentors, advisors and heroes. Initiate lunch time brainstorming session on revenue-generating proposals.
  • Use the lunch hour for self-improvement such as attending a ToastMasters.org chapter to shore up your presentation and speaking skills.
  • Invite experts and speakers to your Brown Bag Lunch series on the next generation technology or process improvement techniques that increase revenue and reduces expenses
  • Regularly invite your manager, your sibling department managers, leaders on the next generation projects, and other important stakeholders. The more people that know who you are and what you bring to the table – the better is will be for you.

 

These are just a few things that will get your lunch working for you. Continue to use your imagination to make your lunch work for you. Now you can see that eating at your desk is a lazy-man’s lunch.

 

p.s. How can you convince your managers it’s important? Just continue to be transparent in what you are doing at lunch and invite them to your lunch presentations, brainstorming meetings, mentoring meetings, etc. When they understand what you aspire to accomplish with your lunch time, you will be seen as a leader in his/her organization.

For more information on these techniques, contact LauraRose@RoseCoaching.info
Take that first step and setup an appointment: https://www.timetrade.com/book/WFSFQ

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

Does Lack of Involvement Cause Employees to Behave Unethically?‏

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

There is a new research from the Univ. of Georgia that shows “what happens when employees feel excluded at work”:
http://phys.org/news/2014-09-cheater-employees-excluded.html

While this article attempts to explain why some workers do unethical things in the workplace, it does not actually highlight the actual internal source.   What is your opinion?

In general – it’s easier for employees to rationalize unethical behavior when they feel resentment, unrecognized and under-valued.   Although the employee is the only one that can “cause themselves to behave unethically”, there are various circumstances that individuals use to rationalize their own behavior.

1) If they feel they are being overworked.
2) If they feel others in the organization is getting inappropriate bonus, rewards, promotions.
3) If they feel they are not getting the recognition they feel they deserve.

The feeling of “resentment” comes from the “victim” mentality.  Or the feeling that someone else is creating these difficult situations around you. But regardless of the external stimulus – you are totally responsible for your own behavior.

There are both ethical and unethical responses to the exact same situations.  The company does not “cause” the employee to behave in any certain way.  It’s the individual that will and can gravitate in either direction.  Since all employees are different, it’s not the company’s responsibility to create environments that increases their chances that all their employee’s will act ethically.  The training and development needs to come from within the individual and not external.

My recommendation is not to change the external workplace to “create ethical behavior”.

Since employees today average 4.6 years at any given job, my recommendation is to coach employees on how to positively respond to any situation and environment that they encounter.  That is really the way to succeed in any work environment.  With the proper professional development, training and coaching, individuals can be made aware of more ethical responses to the current workplace environment. This training will start a chain reaction such that when the executives, managers, and employees start implementing this training; when they are openly executing at a higher level and when they are transparent with their goals and procedures. – the entire work environment culture experiences an ethical transformation.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

How to handle uncomfortable networking events

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.


We all understand the importance and value of business networking. How do we handle networking events in a proper and professional manner?

One of the best ways to break the ice at a networking event is to pretend or put on the persona of a host. Focus your attention on “your guests”. Put the spotlight onto them. Allow them to shine and talk about themselves. Most people are there to talk about themselves, anyway – why to against the flow?

  1. Ask them questions about “What brought them here tonight?” “What are they hoping to gain or what are their goals for this meeting?”
  2. If they share that they are looking for referrals on XYZ or people that they can work with on ABC – connect them to someone that you just met at the same meeting that shares those goals.
  3. Don’t stay too long with any one person. Like a host, make sure you mingle. You can say “I know you want to meet more people, and I want to respect your time. I would love to stay in contact, why don’t we exchange contact information and make plans to call each other on Thursday.   How does that sound?”

If you really want to stay in contact, take out your calendar and then move on.

But what if you are shy or is an introvert? Are there any other special tips for us?

Normally what makes shy people uncomfortable is having the spotlight shined on ourselves. So – much like the above advice, shine the spotlight on other people. Instead of worrying about what other people think about you – focus on learning more about the other person. People love to talk about themselves and it takes the pressure off you to carry the entire conversation.

Also, look around to see if anyone is sitting alone or hiding in the corner (make sure it’s not you doing the hiding as well). Then go up and visit them. They may be feeling uncomfortable, so be a good host and go up and introduce them to some other folks.

For additional articles and videos on tips for introverts, check out these artifacts:

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

What are the first steps you should do after returning from vacation?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.

Today’s question came from a busy professional interested in freeing some time and space to advance in his career.

What are the first steps you should do after returning from summer vacation? Can you discuss the challenges of returning to work after summer vacation and offer some useful strategies to make the transition back to work easier.

We are often bombarded with an outrageous amount of emails, activities, and questions when we return from an absence; whether it’s a vacation, a business trip or an illness. The best solution for “planned outages or absences” it so actually plan ahead. Make sure you have well-trained representatives that can handle your regular activities in your stead. Make sure you have all your important procedures documented and published. Make sure you have your significant dealings completed prior to your leaving. Make sure you have your “second-in-command’ well versed in things that may pop-up while you are away. Make sure your email-autoresponders, and voice messages are properly announcing your “out-of-office” intentions and your backup contact.

I also recommend not giving anyone by your “backup contact” – your out-of-office contact.   Allow your designated representative to determine if/when there’s a need to contact you (and no one else). All information should be flowing through this person while you are away. Don’t sabotage his/her job by allowing people to go around him/her to get to you.

By doing the above, you will have paved you way to an easier entry back into the workplace.

Returning to work after summer vacation

  • Move all your emails to a “misc” folder and out of your inbox. The assumption is that everything has already been taken care of by your “second in command”. Therefore, there is no need to review the past unless it is relevant to the future. If it is relevant to the future, it will come up again. If it comes up again, you still have the information in your misc folder – but you don’t have to review it, unless it comes up again.
  • Focus on things that are relevant for this week. You want to be as productive as you can be, once you have returned to work. Therefore, don’t get bogged down with reviewing things that were completely accomplished while you were away. Many things that occurred will have no impact in the current items, and you will have plenty of time to review them LATER. Curiosity is the only reason to review these things now – but it’s not the best way to hit the ground running after summer vacation.
  • Don’t agree to deliver anything of significance for the next 2 days – use that time to catch up. I normally add 2 additional days to my vacation return date on my voice mail and email autoresponders. This setup of the proper expectations that no one will receive anything from me in those two days. Setting the proper expectation is key to returning to the workplace with ease.
  • Setup one-on-one meetings (via phone is fine) with each of your staff and managers within the first 2 days of returning to the office. Once again – only focus on the things that are relevant to the future, although a quick summary of the past is fine in these review meetings. Before ending each call, highlight any Action Items, Deadlines, and Owners on relevant projects.
  • Return only the calls on items that are still relevant. Don’t waste time on things that have passed. You have successfully done your job to assign a “second in command” and your second-in-command has done his/her job.
  • Update your Individual Development Plans (IDP) with your new goals. Review your Personal Business Commitments (PBC) to see if they are still accurate and up to date. Since you have scheduled this “catch-up” time and have not committed to any significant deliveries in the first 2 days of your return, use this time to review your business commitment performance. This is a great time to make sure your individual development plans and business goals are still on track.
  • It’s also a good idea to review them before you go on vacation – to allow your subconscious to work on your next role, your next promotion and the steps you need to accomplish to achieve those goals.   This sets up your subconscious to work on these ideas while you are on vacation. When you return, you revisit your IDP and PBC to update them accordingly.

In my Professional Development Tool online course and in my various coaching packages, we go over the IDP and PBC in more detail. If you would like to learn more about those services, setup a quick discovery call at https://www.timetrade.com/book/WFSFQ

The key is to have confidence in the team that you left in place to handle things while you were away. A highly effective professional makes sure things will run smoothly when they are away.

 

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

What’s in a job title?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I give people peace of mind.
Today’s question came from a busy professional interested in freeing some time and space to advance in his career.


jobtitleWhat’s in a job title? How does one pick the appropriate job title? What does a title say about us?

A rose given any other name still smells as sweet. So – what’s in a job title anyway? How important is it?

If you had asked me this question several years ago, my answer would be very different. My answer would probably center on individual prestige or associated with the number of years and experience associated with a particular job role or responsibility. Today, my recommendations lean toward looking at what we are trying to accomplish with that title.

Today, I would go back to the company’s goal or the directive. If – for instance, your job is to influence high-profile, high-paying client – then your job title needs to be prestigious enough to warrant their time and attention.

A high-profile client may schedule time with a Director of Research versus a Software Engineer.   But having the owner of the company be the one to install the product at their test lab – may have the opposite effect. It may put unwanted exposure that you are a one-man show versus a long-established company. In that situation, you might want to underscore your founder/owner status and just state that you are here to install their new software.

An unhappy customer may feel better heard if the Customer Advocacy Manager is working with them, versus Tech Support Staff (even though the Tech Support person is handling all the customer advocacy issues).

The audit team might feel better talking to your Division Audit Officer versus your QE Manager (even though the QE Manager is also the one handling all the Audit and Process issues).

Since business cards are inexpensive and you can create your own, having several cards with different titles is useful. To avoid fumbling through which card to give out – have your goal and purpose in mind before the networking event or meeting. Then only bring those cards to the event.

So, in general – my recommendation is to directly associate the job title that will make it easier to achieve the results that you want. Don’t focus on the “years of experience” or “conventional title hierarchy”. Get creative in your job titles – and focus on what you really want to achieve with them.

If your target client values creativity and inventiveness, get creative with your titles. If your target client is more procedural and strategic, then more conventional titles would appeal to them. Focus on the goals and what would attract the target clients.

I know your situation is different. Why don’t we schedule an appointment, where I get to know more about your unique situation? And then I will be happy to make recommendations on what your best steps are moving forward. To schedule an appointment, book it HERE.

With enough notice, it would be my honor to guest-speak at no cost to your group organization.

I have a monthly presentation on “how to say YES to everything but on your own terms”. To sign up for the complimentary course, go to www.lauraleerose.com/Say-Yes

How can I keep activity/participation high around slower demand seasons like the holidays?

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Hello, this is Laura Lee Rose.  I am a speaker and author. I am an expert in time and project management.

I help busy professionals and entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have time to enjoy life even if they don’t have time to learn new technology or train their staff.  I have a knack for turning big ideas into on time and profitable projects.

At the end of the day, I transform the way you run your business into the business you love to run.
Today’s comment came from a busy professional.

The success of my mobile app relies heavily on the activity of users being high and consistent. We have seen a drop in participation which I believe is correlated to it being Thanksgiving weekend. I am predicting the same drop in activity around Christmas and New Year. What are some marketing techniques I can undergo to build up activity and keep my audience interested?

 

Without knowing what your “mobile app” does – it’s hard to give a specific answer. But one way is to provide apps for those specific holiday or natural slumps. For instance, if your target market are parents with small kids – providing a mobile app that tracks Santa’s activity level between Nov – Jan, incorporates the season’s activities.

If you mow lawns, offering leaf-blowing and snow shuffling for the fall and winter months (when the lawn is not growing) are some additional services designed for the natural “mowing-lawn” slumps.

If you own a greet card company, offering CARE packages (Congratulations, Appreciation, Recognition and Encouragement) packages for the slumps between busy holidays card-giving seasons is a way to up-turn the down-turn of business.

Once again – without understanding your target audience, it’s hard to answer this question. Let’s chat so that I can better understand your unique situation. Then I will be able to better recommend your next steps.  It’s really easy to setup an appointment directly into my calendar with this link: https://www.timetrade.com/book/WFSFQ