Category Archives: Efficiency

Using hosting etiquette to close the deal

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Using hosting etiquette to close the deal

 

Hello, this is Laura Lee Rose – author of TimePeace: Making peace with time – and I am a business and efficiency coach that specializes in time management, project management and work-life balance strategies.  Steve Wynkoop and I talk a lot about designing and managing our professional careers on a weekly interview on SSWUG TV. Recently I was approached by reporting wanting to know the following:

 

You’re hosting your boss or a client at a business lunch – what can you does to really make a good impression and seal the deal?

Hosting Etiquette is same in most cases. Beyond the regular things you might do, review the following and see what you think:

  1. Find out their favorite foods and make reservations to a restaurant that provides high-quality cuisine of that type. – Vegan, probably a steak place isn’t the best choice.
  2. If it’s a group environment, make sure the restaurant have enough options to satisfy a diverse group of dietary and religious needs.
  3. Arrive early – to be at the restaurant before the first guest.
  4. When you first arrive, tell maitre d’ that you are to receive the check at the end of the meal. Do this before you are seated.
  5. Make it clear to your guests that they can order pre-dinner drinks, even if you are not ordering a drink for yourself.
  6. If a guest(s) is more than 10 minutes late, seat the rest of the group and ask the maitre d’ to seat the late-comers when they arrive.
  7. When meals arrive at different times, suggest that those that have received their food to start eating. Lead by example and follow your instructions to make them feel more comfortable in doing it.
  8. If an error is made by the staff or kitchen, tell the guest that you will handle it (so that the guest doesn’t have to have that difficult conversation and illustrate that you are a problem solver). Then speak to the server politely and explain the situation without blame.
  9. Don’t discuss the price of the meal when paying. Don’t make a big deal about paying the bill.
  10. Allow the guest to lead the conversation and topics. Don’t interrupt their story to tell your tales. Don’t use the conversation to show off. Use the conversation to understand their perspective and understand how they can best benefit from your association with them.
  11. When commenting on their opinions, say “Yes – and I have also noticed ….” to introduce an opposing viewpoint without introducing conflicts and contradictions.
  12. Even when you invite guests to order whatever they want, some guests will hesitate to order. Most guests try to order something priced in the same range as the other guests. And if you make them go first, they don’t have a range to use. Make some recommendations to put them at ease with the pricing.
  13. Don’t openly complain about the service, restaurant, location, etc. They will wonder that if you don’t like this place, why you are bringing them there. Avoid negatives in speech and actions.
  14. Don’t point out problems, create solutions at all times.
  15. Mirror body language and speech patterns to convey that you are synchronized. Paraphrase what they are saying to make sure you understand what they are trying to convey, before you respond. Seek to understand first, then to be understood (from Steven Covey’s 7 Habits of Highly Effective People).

 

In my IT Professional Development Toolkit, I go into the: who, what, where, when and how to accomplish all of the above. I also have a transferable skill worksheet.  For more information about the toolkit, please contact

 

vConferenceOnline.com/Bits on the Wire, Inc.
6420 E. Broadway, Suite A300
Tucson, AZ 85710
520-760-2400 or (877) 853-9158
info@vconferenceonline.com

 

 

Or sign up for my weekly Time and Career Management Newsletter at: http://eepurl.com/cZ9_-/

3 Sure-fire Ways to Screw Up a Project

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This is Laura Lee Rose, a business and efficiency coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up

There are several ways to fall behind in a project.  Most times we can rebound from them  But these three mistakes are very hard to recover from.  Please keep an eye out for them:

1) Not verifying that everyone understands the success criteria.
For example: Make sure everyone has the same definition of DONE and the quality criteria. A developer may feel that “done” means that he has completed his section of code. But the project definition of ‘done’ means design spec written, reviewed, approved; code developed, reviewed, tested, unit tests done and automated, all Severity 1 defects fixed and retested on that section of code.
Make sure the entire team (business analyst, developer, tester, technical writer, technical support, managers etc )  is using the same definitions.
2) Not sharing the reason behind the quality metrics.
For example: The quality metric goal is to fix, retest and clear all high-level, Severity 1 defects by 6 weeks before code-freeze. In other words, the team’s goal is to have the count of  0 (none) High-level, Severity 1 defects at the 6 week milestone before code-freeze. This is because with every code change, there is a 10% chance of introducing new defects or uncovering hidden defects. In this example: Retesting 100 fixed defects has the possibility of finding another 10 new defects. By finding these new defects 6 weeks before the code-freeze allows you to fix and retest those 10 fixed defects before code freeze. If people do not understand the purpose of retesting the logged fixes that many weeks before code-freeze – they may decide to just close the fixed defects (to meet the 0 Severity 1 defect goal) without retesting them. This meets the 0 Severity 1 Defect metric criteria – but bypasses the intent or reason for the quality metric. If you just close the fixed defects without retesting – you have released with an additional (potential) 11 defects that would have been found/fixed if you had retested prior to the 6-week milestone.
Make sure everyone fully understands the reason behind the procedures and not just number goals.
3) Not selecting and reporting meaningful metrics.
Every project’s quality, forecasting, and progress metrics should be re-evaluated for each project. While past project report templates may be relevant – it should not be assumed that they are relevant. You still need to re-evaluate for each new project. Every project should have a mission and goal. Every metric that you report needs to support the mission and project goal. If you can not align the project mission and the metrics you are reporting, you are not emphasizing the meaningful targets.
In my Professional Toolkit, I provide worksheet, templates and guidance on how to accomplish these things.    In my Book of Answers: Companion piece to the Professional Toolkit, I have 100 work-life scenarios like the above.  The scenarios show how to accomplish your goals in similar situation.
For more information on how to get this toolkit or the “Book of Answers”, please contact:

vConferenceOnline.com/Bits on the Wire, Inc.
6420 E. Broadway, Suite A300
Tucson, AZ 85710
520-760-2400 or (877) 853-9158
info@vconferenceonline.com

Try it and let me know what you think.

Avoid the ‘Let’s do lunch’ dance

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This is Laura Lee Rose, a business and efficiency coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up

Take this scenario:

  • Co-worker emails you: “Can we meet at the end of this week on this topic?”
  •         But in the email, the person does not suggest any date or time for this important meeting.  It’s just a quick one-liner with the above message.
  • You quickly email back:  “Of course”
  • You and your co-workers emails only took 10 seconds to initiate and respond, but nothing was really accomplished.  And no one took the responsibility for actually setting up the meeting.  Nothing really got accomplished here.  You are very busy and you feel that if he was the one requesting the meeting, he should be the one championing it.  He feels he is very busy and if it was important to you, you would push it.  Weeks go by without any progress and you both loose out.

2nd scenario:

  •  You get into the following email on Monday:
  • Co-worker: “Can we meet at the end of this week on this topic?”
  •         But in the email, the person does not suggest any date or time for this important meeting.  It’s just a quick one-liner with the above message.
  • You email back:  “Of course.  I am available this week on Wednesday, Thursday and Friday between 9:00am and 11:30am.  Please pick a 30 minute slot that fits your schedule.  If none of those time slots are convenient, please send me 3 alternative dates and times – so that we can get this on our calendars.”
  •          Even though he is asking for the meeting, you are taking responsibility (able to respond to complete the task of setting up the meeting) for getting this in the calendar.  He had the opportunity to provide a handful of dates/times for the meeting that was convenient for him – but he didn’t do it.   Therefore, you provide various time blocks (that is convenient to you) to give your co-worker an opportunity to pick a time that fits in his schedule.  While you are waiting for his response, you feel somewhat restricted or in a holding pattern because you have essentially promised all those time slots for now.  But it also gives you some freedom  to schedule things around those time slots.
  • You get no response for two days.  Since you are very busy, you feel that you are in a holding pattern on this (because you could really use some of those time slots that you temporarily promised your co-worker).  You don’t want to resent your co-workers for not responding to you and you want to feel free to do what you want to do with your own time.  Therefore, you resend your previous response and also call him.   By calling him, you are escalating the request.  Because they are not at their desk, you leave a voice mail requesting them to respond to the email meeting request.
  • An hour later, you get an email from him stating: “I apologize I am so far behind this week. Can we perhaps shoot for next week? “
  •            The email still has no specific date or time for the meeting. There is still no closure to this. He did not match the urgency level of the communication.  This means, if someone calls you because you have not responded to them — you should match their urgency by calling them back.  Emailing back may be quicker for you – but it does very little to build that working relationship in a positive direction.  Emailing may be easier for you to send an excuse for not responding – but it does very little to build that working relationship in a positive direction.   Even though his email took him 10 seconds to write, it will doesn’t accomplish the goal of setting up a meeting and hurt his business reputation.
  • You respond: “Certainly.  Let’s meet on Monday, June 10 at 11:00am for 30 minutes.  The agenda will include: ……”
  •             At this point, you have given him ample opportunity to select a specific date/time of his convenience – and he continues to elect to leave it up to you.  You have given him ample opportunity to pick up the phone to rectify his delay in setting the meeting.  After all, he was the one that requested the meeting; he was the one that asked for it to be conducted ‘later this week’; he was the one that failed to respond with an explicit date/time and he was the one that postponed it to the following week.  Regardless of his professionalism, you need to keep a professional demeanor.  You are still working toward building a positive working relationship.  So, you take the responsibility (able to respond and complete the task) to set the meeting date,  the pace and agenda of the meeting.
  • Even though you did all you could do to help move this forward, it took 3 days of back-and-forth emails to accomplish this.

3rd scenario:

  • You need to setup a meeting with a co-worker
  • You email:  “I am excited about this upcoming project and really want to hear your thoughts on this topic.  Can we meet at the end of this week on this topic?  I am interested in discussing the following XYZ to accomplish <goal A> .  I know we both are very busy and expect this talk to take only 20-30 minutes.  I am available this week on Wednesday, Thursday and Friday between 9:00am and 11:30am.  Please pick a 30 minute slot that fits your schedule.  If none of those time slots are convenient, please send me 3 alternative dates and times – so that we can get this on our calendars.”
  •         You also call and leave a voice message that summarizes what you sent in an email.  In the voice message, you include the reason for the call, call back information, and your availability.  In the phone message, you show your personality and enthusiasm for this topic.  You emphasize that you are really looking forward to working with him on this.  You are friendly and enthusiastic.
  •         The email and the phone call took you about 5 minutes to do.
  • Your co-worker calls back relatively quickly: “Hey.  Thanks for your voice and email.  I was thinking the exact same thing. Great minds think alike. My boss it out of town this week, so I am pretty swamped.  But this is very important and I don’t want it to sit too long.  Are you available on Monday, June 10 at 11:00?
  •            You say, “Yes.  That’s a great time.  Do you think we can cover those topics in 30 minutes?”
  •             Your co-worker:  “Absolutely.  I’ve looked over the agenda and it looks like you have covered all the important highlights.  If we can’t fit them in, we can schedule another meeting before we exit that meeting.”
  •             You: “Sounds like a plan.  Talk to you Monday at 11:00am.  And thanks for taking your time on this.  I really appreciate it. “
  •             Your co-worker:  “Heck, no.  I appreciate you including me in this project.  It’s really the direction that I want to go.”
  •             This telephone conversation takes less than 5 minutes and builds rapport and a collaborative atmosphere. Within 30 minutes you and your co-worker have the meeting, the pace, the agenda all ironed out (versus the 3 days just doing it by email) and so much more.

This email dance happens quite often between busy people.  Even though email seems a quick way to communicate – it’s often not the most efficient way of communicating and completing tasks.  Email often takes people days to accomplish the same thing that a phone call could accomplish it in 5 minutes.   Just because email seems convenient, it’s not always a productive way of communication.  Before you send an email, consider the following:

1) Have you included everything that the receiver  (not you, but the audience of your email) needs to accomplish your request.
Sending a quick one-liner:  “We should meet something this week”  is not providing all the necessary information for your audience to accomplish your request.

Leaving a voice mail: “Call me” is not providing all the necessary information for your audience to accomplish your request.
2) Have you emphasized the proper importance by your method of communication.
If someone is calling you because you failed to respond to their email – you need to match their level of urgency.  Do not disrespect them by quickly emailing a one-line excuse like “I am very busy.  Can we do this next week.”  Take the hit in person.  Call or even drop by their office (if you are located in the same place), to apologize for the mix-up.  People don’t normally loose their reputation on a mistake.  They loose their reputation on how they react or respond to their mistakes.  If you go out of  your way to take responsibility for your actions and go beyond expectations on making amends – you actually will improve your professional reputation.

3) Combining communication methods is often the most efficient way to accomplish a task between team members.
Combining email and phone calls is a good combination to accomplish tasks.
Combining phone calls (with an email summary of what occurred on the phone) and face-to-face meetings (with email summary of the meeting minutes) is a good combination when possible.
Combining email, phone calls, face-to-face meetings is a great combination when possible.

Bottom line: Combining communication methods and providing enough information in your communication saves time.

In my Professional Toolkit, I provide worksheet, templates and guidance on how to accomplish these things.    In my Book of Answers: Companion piece to the Professional Toolkit, I have 100 work-life scenarios like the above.  The scenarios show how to accomplish your goals in similar situation.
For more information on how to get this toolkit or the “Book of Answers”, please contact:

vConferenceOnline.com/Bits on the Wire, Inc.
6420 E. Broadway, Suite A300
Tucson, AZ 85710
520-760-2400 or (877) 853-9158
info@vconferenceonline.com

Try it and let me know what you think.

How to Speed Operations in a Small Business

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This is Laura Lee Rose, a business and life coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up
Today’s question came from a reporter working with small business owners.
With clients expecting orders to be turned around faster than in the past, how can small businesses speed up their operations?
Anything that repeats can be optimized and automated. To speed up operations, give discounts to entice the client to do most of the work for you. For instance, if your business is to design and create ads for a free local business directory magazine – then if  the client provides you with the ad and graphics (such that all you have to do is publish), they get a discount.
The best way to get clients to easily adhere to certain standards and format, is to create some type of application for them to use.  In this ‘free local business directory magazine’ example, a website application page can be created for internal staff as well as clients. This webpage application would increase the number of resources (both staff and clients) that you can distribute the work without lowering the quality.  Increasing the number of people that can do the work will speed up your operations.
For this example:
1) Provide a customer designer website page that allows clients to create their own promotional material.
2) Provide various templates that 80% of their clients can use as their promotional design foundation.
3) Provide basic design options (example upload logos, adding text, preview ability etc).
4) Provide a video tutorial to show how people can create their own materials.
5) The more the client does on their own, the bigger the discount they get.
You still send clients their resulting ad for final approval before publishing. And if they need your help to finalize it – you can decide to limit it to 20 minutes (for example) without additional charge.
For the 20% of customers that the promotional website does not work for, you charge for your time, graphic expertise, editing, etc. But you have cut your time and effort by 80% and all your clients get a faster result.
If you do not want to provide an automated design website — still use the concept. If the client provides you with the ad and graphics (such that all you have to do is publish), they get a discount.
Bottom line: To speed up operations, give discounts to entice the client to do most of the work for you.
What steps or things can you optimize, delegate and automate in your area?  If you need assistance in pinpointing these areas, setup a project-specific coaching session with me LauraRose@RoseCoaching.info
In my Professional Toolkit, I provide worksheet, templates and guidance on how to accomplish these things.  For more information on how to get this toolkit, please contact:

vConferenceOnline.com/Bits on the Wire, Inc.
6420 E. Broadway, Suite A300
Tucson, AZ 85710
520-760-2400 or (877) 853-9158
info@vconferenceonline.com

10 hidden time wasters that you may be doing

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This is Laura Lee Rose, a business and life coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up

Many of us have complained about the lack of time at one time or another.  If you are consistently running out of time, there may be a few things that you are unknowing doing.  Some of the top hidden time wasters are below.  We often fall into their trap because we don’t readily recognize them.

  1. Allowing things to repeat without investigation and/or fixing
  2. Not recognizing opportunities that propel us forward
  3. Not reusing our own accomplishments to our advantage
  4. Spending time on unimportant items
  5. Spending all our time making and putting out fires (creating critical/ stop production situations for ourselves).
  6. Using imagined dependencies to stall us
  7. Working hard to stay in the same place; using energy to keep the status quo
  8. Not asking for exactly what you want
  9. Complaining with no explicit call to action
  10. Spending energy and attention well past the benefit

 

In my Professional Development Toolkit, I discuss how to get around all of the above.

But a quick remedy is to recognize that ‘item’ is an anagram for ‘time’ (the words use the same letters but in different order).  Remember this and then  every time an item crosses
your desk, ask yourself: “Is this Item worthy of your Time?”

Let’s take the last item 10:  Spending energy and attention well past the benefit.

This could include certain tasks at work, your current position, some work or home projects, hobbies and even some people.  As you evolve and develop you should out grow things like jobs, hobbies and even certain people.  The games and interests that you had at 5 years old are not the same interests you have today.  It is the same as your continue to progress through your life.  But sometimes we stay too long in the same place.  Perhaps it is out of a sense of misguided  loyalty or perhaps simply because it is comfortable and familiar.  Either way, the longer you stay focused on an item beyond it’s benefit to you — the more time you are wasting.  This is even true if the item seems like a worthwhile task.

For example:  You would like to get $15 for your old wooden bench-swing.  You decide to make it more presentable to assure your $15 asking price.  You sand it; you stain it; you oil it; you and add decorative stencils. You now have spent 4 days on it to acquire $25; when having it quickly power-washed (as you are already power-washing your deck) would have accomplished the same goal.

Keeping your ROI (return on investment) in mind, “Is this Item worthy of your Time?”

I go into more detail in the Professional Development Toolkit.  This DVD set contains practices and exercises regarding time management, career management, work life balance strategies and how to better quantify your performance to the company’s bottom line.  for information on how to purchase this toolkit, contact:

vConferenceOnline.com/Bits on the Wire, Inc.
6420 E. Broadway, Suite A300
Tucson, AZ 85710
520-760-2400 or (877) 853-9158
info@vconferenceonline.com
If you liked this tips, more can be found at www.lauraleerose.com/blog or GET SIGNED UP to my weekly professional tips newsletter.
The weekly newsletter contains tips on:
1)      Time management
2)      Career maintenance
3)      Business networking
4)      Work life balance strategies

If you haven’t taken advantage of your introductory time management coaching session, please contact LauraRose@RoseCoaching.info

Five things I have learned from Justine Timberlake

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Constantly Re-inventing oneself is one way to way to stay relevant.

Recently Justine Timberlake toured the talk-show circuit to promote his new 20/20 Experience (part 1) CD.  I don’t know much about Justine Timberlake, but have learned a few things since he started his promotion tour.  This was his first CD in 7 years.  Along with writing and performing his own music, he has been busy making movies, starting a clothing line, doing various TV appearances and hosting various music event, co-owns three restaurants, etc.

With this minimum information, it seems to me that Justine Timberlake is constantly re-inventing himself; is well blended; and is future focused.  His professional and personal life seems passionate, diverse and deliberate.  Whether people interacted with him on Start-Search, The New Mickey Mouse Club, N-Sync, promoting his various albums, working on his various movies and outside interests – most describe him as a perfectionist that doesn’t seem to work hard at it.  One person described him as “One take Timberlake”.  He seems to do things perfectly and easily. He also draws influences from various other artists on his different albums like:  Michael Jackson and Stevie Wonder (on his Justified album); David Bowie and Prince on FutureSex/LoveSounds, and other various artists.

So what are some things we can learn from JT:

1)      Be open to various coaches and influences that you connect with.

  1. Look for people that are where you really want to be, and investigate mentor or coaching opportunities.
  2. Select several mentors for different attributes.  One person will not be a perfect coach for all your desires.  Select on mentor to help your with marketing and promoting yourself; select another for your financial goals; select another for your technical expertise, etc.

2)      Constantly look for the ‘next opportunity’.  And it doesn’t necessarily have to be in your professed field.  Justin opened himself not only to movies, but clothing lines and restaurants.

  1. In our case, take a look at adjacent roles and positions – as well as the jobs exactly in our defined field.
  2. For instance, if you are a programmer, look at positions in the testing fields, technical support manager positions, business analysts, etc.

3)      Share your wealth.  Like most successful people, Justin focuses his charitable efforts in many directions from the Justin Timberlake Shriners’ Hospitals for Children Open (celebrity golf events), Wildlife Warriors (for animals), and various music foundations and music education programs in his hometown of Memphis, TN.

  1. We often do not have the same amount of funds to our disposal as most celebrities do, but we can volunteer our time and attention to our favorite causes.
  2. Select an organization that can promote you forward as well.  For instance, if you are a web designer, volunteer to create websites and web pages for your favorite causes help both you and the organization.

4)      Pursue other things during breaks and hiatus.  During a hiatus with N-Sync, he created his own music and album.  During a short break in touring, he did movies, etc.

  1. When you are in a gap (for example between jobs), take classes;  volunteer for other organizations; consult for other people, etc.
  2. If you have a comfortable 8-5 job, use your leisure time to learn a new craft or start a new endeavor.

5)      Don’t forget where you came from.  Memphis, TN is often a home base for Justin’s tours and charitable focus.

  1. Add family and community to your imperative list.  Schedule time in your calendar for  your family and community.

How to narrow your career options.

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Work Scenario:  You have 25 years of experience in various skills.  You could go into consulting, you could start your own business, you could go back to school to learn a new skill, you could do so many things that you don’t know where you should start.  Instead of focusing on ‘what you want to do’, you are actually focusing on ‘what you could do’ – which is giving you this waffling affect.
You feel overwhelmed because you are looking at so many directions.
Take it in little steps. Decide on tiny decisions that helps you focus on what you really want.
Don’t focus on “what I can do” – instead, visualize what you really want to do.
1) Decide if you either want to be an entrepreneur or work in a company/corporation.
2) Visualize yourself in either environment and decide which you are most comfortable in.
3) For the time being – forget what you ‘can do’. Focus on what you really want to do.
4) For instance: Now that you have decided on company/corporation (as an example) – decide if you want to work with a small or larger company.
5) Once you have decided on the size of the company (as an example) – decide if you are more comfortable consulting daily with people or organizing or administration activities.
6) Once you decide what you are more comfortable with, your focus will be more deliberate and not all over the place. For instance, if you now decided that your preference is to work in a small company with paper/administration type things — you can better focus your attention and energy on the coding and billing route. If your preference is consulting daily with people in a large company – that helps you better focus your energy on jobs in that type of environment.
In my Professional Toolkit, I provide worksheet, templates and guidance on how to accomplish the above.  For more information on how to get this toolkit, please contact:
vConferenceOnline.com/Bits on the Wire, Inc.
6420 E. Broadway, Suite A300
Tucson, AZ 85710
520-760-2400 or (877) 853-9158
info@vconferenceonline.com

How to make an impression at your next business lunch

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Professional Work Scenario:

You’re hosting your boss or a client at a business lunch – what can you do to really make a good impression and seal the deal?

This is Laura Lee Rose, a business and life coach that specializes in professional development, time management, project management and work-life balance strategies.  In my Professional Development Toolkit package , I go into professional development and real-world IT topics in detail. If you are interested in more training in these areas, get signed up

Hosting Etiquette is same in most cases.  Beyond the regular things you might do, review the following and see what you think:

  1.  Find out their favorite foods and make reservations to a restaurant that provides high-quality cuisine of that type.
  2.  If it’s a group environment, make sure the restaurant have enough options to satisfy a diverse group of dietary and religious needs.
  3.  Arrive early – to be at the restaurant before the first guest.
  4.  When you arrive, tell maitre d’ that you are to receive the check at the end of the meal. Do this before you are seated.
  5.  Make it clear to your guests that they can order pre-dinner drinks, even if you are not ordering a drink for yourself.
  6.  If a guest(s) is more than 10 minutes late, seat the rest of the group and ask the maitre d’ to seat the late-comer when they arrive.
  7.  When meals arrive at different times, suggest that those that have received their food to start eating. Follow your instructions to make them feel more comfortable in doing it.
  8.  If an error is made by the staff or kitchen, tell the guest that you will handle it (so that the guest doesn’t have to have that difficult conversation and illustrate that you are a problem solver). Then speak to the server politely and explain the situation without blame.
  9. Don’t discuss the price of the meal when paying. Don’t make a big deal about paying the bill.
  10.  Allow the guest to lead the conversation and topics. Don’t interrupt their story to tell your tales. Don’t use the conversation to show off. Use the conversation to understand their perspective and understand how they can best benefit from your association with them.
  11. When commenting on their opinions, say “Yes – and I have also noticed ….” to introduce an opposing viewpoint without introducing conflicts and contradictions.
  12.  Even when you invite guests to order whatever they want, some guests will hesitate to order. Most guests try to order something priced in the same range as the other guests. And if you make them go first, they don’t have a range to use. Make some recommendations to put them at ease with the pricing.
  13.  Don’t openly complain about the service, restaurant, location, etc. They will wonder that if you don’t like this place, why are you bringing them there? Avoid negatives in speech and actions.
  14.  Don’t point out problems, create solutions at all times.
  15.  Mirror body language and speech pattern to convey that you are synchronized. Paraphrase what they are saying to make sure you understand what they are trying to convey, before you respond. Seek to understand first, then to be understood (from Steven Covey’s 7 Habits of Highly Effective People).

Try it and let me know what you think.

p.s. If you didn’t register for the Light Your Fuse seminar last week, you missed a great event.  If you would like to replay the event, please contact me at LauraRose@RoseCoaching.info I can make sure you get a link to the replay sessions.

How to steal a competitors client.

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I find the best way to gain customers from competitors is to collaborate and affiliate with them.

Most services are niche enough that, although they seem competing, they aren’t really stepping on each other toes.  While they may share the same service space,  their products are slightly different and may even be complimentary.   While they may seem to share the same market, their target client description is slightly different.

A successful scheme is to create a catalyst event in which your competitors are invited to speak, perform, or showcase their wares. Every business is responsibly for promoting and advertising this event to their clients.  This offers a Win/Win for everyone. The advantage is that now everyone is gaining exposure beyond their individual circle of influence.  You also include your products and services at this event.  Now you have other service providers bringing in their clients to see your products as well as their products.

Creating a collaborative versus adversarial atmosphere often works better in the long run. In this type of environment, companies often can create a referral program in which you share revenue on clients you refer to each other.  You can also make an agreement to off-load some business during your busy times to the other company (and visa-versa).  If one or the other move into a different market, you are the first they will recommend to their clients.

How to capture that hiring manager’s attention

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Your work history is solid.  Your experience is exceptional.  Yet you are not getting the job offers that you want.  How can you get your resume out in front?

One thing that would make your resume more powerful and therefore, stand ahead of the others, is to quantify your achievements toward “what it means to the company” (money wise).

Remember that companies are in the business of making money.

Add a section of Professional Skills — that quickly lists all your technical and transferable skills.

Then ….

Rethink your great achievements (and qualifications) and voice them in “what it really means to the company” – or “what did the company get out of it” in regards to (but not limited to):

  • Increased customer satisfaction
  • Retention of customers in migration process
  •  Brought in new customers/clients
  • Speediness of customer to find->see->purchase and repurchase
  • Increased referral of new customers by previous clients (referrals increase revenue without additional marketing costs. It’s expensive to find new clients because of a large lead-to-sales conversion rate. Getting referrals from previous customers is a Win/Win/Win).
  •  Reduction of lead-to-sales conversion rate (it may take 100 leads to make one sale….if you can show how you reduced this conversion rate….)
  •  Increased revenue into a new market or client base
  •  Conversion of customers from competitors to your product
  • Use of affiliates and even competitors to gain a market advantage
  • On-time delivery into the market
  • Reduced time to market to gain the sweet spot of the market window – and gain a competitive edge
  • Reduced technical support and maintenance costs which increased customer loyalty
  • Reduced the number of maintenance cycles or eliminated them altogether – which reduced costs and increased client satisfaction.

Do the same with your performance evaluation summaries as well.

If you can put some tangible $$ or % numbers to your accomplishments that explicitly quantifies your value to the company’s bottom line – I think that would be a show-stopper.

Made up examples – just to give you the idea:

Things like:

  •  Initiated a referral program that allowed us to track the number of clients getting referred to us, but also allowed us to devise an improvement program to increase (and forecast) the number of referrals in the future.
  • Increased customer satisfaction by 50%, which resulted in a 30% rise in client referrals.
  • RE-introduced ProductX into a totally different market. By slightly re-engineering the product, we were able to launch our solution into an unsaturated market with little overhead. This resulted in an additional $100,000.00 in revenue the first quarter and forecast to double in the next.
  • Redesigned the e-commerce site for more visibility that resulted in 50% more traffic to our sights, and an increase of $100,000 in sales per month
  • Initiated 2 affiliation partnership with complimentary companies/products. These partnerships increased our advertisement exposure by 75% with no increase our marketing budget. It also resulted in $100,000.00 additional sales per quarter.
  • Wrote monthly whitepapers on hot-topics in the industry. This free subscription added approximately 200 new sales leads a month, which resulted in 100 new clients a quarter (resulting in additional $50,000 in sales a quarter).
  • Implemented various shopping cart optimization routines that made it more efficient for clients to view, select, and purchase the products. This reduce their shopping-to-purchase time by 10% and increase customer satisfaction by 30%. Because of these changes, “Returning customer numbers” increased by 45%. And referrals (by previous customers) increased by 30%.
  • Achieved 100% on-time delivery of 7 of YYY products and services which resulted in 100% client retention between releases.
  • Incorporated Early Product Release to certain high-profile clients – to assure these million dollar clients stayed with the company.
  •  Initiated a loyalty reward program that resulted in 30% increase retention rates of clients
  • 100% retention of our client base through the migration of Product X to Product y. Typical migrations lose up to 7% of our customer base in addition to bad reviews. This migration not only accomplished our 100% retention rate, but gained us an 5% bump in referrals.
  • Increased company revenue by $1,000,000.00 by converting a competitor’s client to our product line.
  • Consistently pulled in the release dates on <list the products> – which enabled the company to hit the market early and before competitors. Early release allowed the company a greater lead time and resulted in a million dollars of new market shares. Our current 100% rate was written in the XXX Technical Journal, giving us free advertisement and contributed to a 30% bump in sales leads.

Think like the owner.   What is he/she most interested in knowing?   Quantify your accomplishments in those terms.   Don’t get rid of your other resumes … just see how this new version of your resume feels to you.