Today’s question comes from a busy professional:
Is it possible to switch directions in my career, from digital marketing to business analysis?
I am currently in digital marketing but I want to build a career in business analysis. Is that possible?
Yes. It is possible to switch directions in your career from digital marketing to business analysis. But you don’t need to leave one to become the other. You can easily use one to transition into the other, without a huge leap.
General Steps
These steps can be executed to switch to most positions.
- Identify the transferable skills between the two positions
- Include tasks that illustrate your competency in the new position
- Business network with those currently working in the new position or adjacent fields
Identify the Transferable Skills
Digital marketing and business analysis have many of the same transferable skills. They are also dependent upon each other. Adding market research and brand monitoring to your current digital marketing offerings will lead you nicely into a well-balanced digital marketing offering. Instead of limiting your digital marketing position to posting content and building a following on social media (as do most digital marketers), make sure to analyze your results (collect metrics and illustrate your efforts ROI).
Include business analytics into your digital marketing reports
Show digital marketing increases client sales and revenue. Since business revenue growth is part of business analytics, use business analysis to illustrate how your digital marketing services affects the company revenue.
Business analysis is also important to developing quality, relevant and interesting content — for your target market. The more aligned your digital marketing messaging is to your target client – the more potential clients you attract and the better the ROI. Business Analysis is the way to better align your digital marketing messaging.
Include competitive analysis
Next – start reviewing the competitor’s social media results and their digital marketing results. Identify your client’s competitors’ messaging (digital marketing and branding messages). Study how effective the competitors are and use those business analytics to evaluate and modify your current digital marketing strategies. Run competitive analysis – but reviewing how your client’s competitor are doing their digital marketing (something you already know all about).
Start researching marketing data, demographics, qualitative and quantitative client feedback data – regarding your client’s industry – in order to better sculpt your digital marketing content to attract the right target market/client. Use your marketing data to find more interesting and quality content for your digital marketing business.
Start showcasing your business analysis directly into your digital marketing business.
Collect your metrics over time and analyze the trends. Start offering trend data to your digital marketing clientele – and help build their next level marketing strategy. Helping clients with their B2B or B2C strategies is another piece of business analysis.
Business Networking
Finally, start business networking yourself as a Business Analysts. Surround yourself with the people that will provide you the right opportunities as a Business Analysts.
As you continue to showcase more and more business analytics in your current digital marketing offerings, the more you will be recognized as a business analyst.
I know your situation is different. If you would like additional information on this topic, please contact LauraRose@RoseCoaching.info
I am a business coach and this is what I do professionally. It’s easy to sign up for a complementary one-on-one coaching call, just use this link https://www.timetrade.com/book/WFSFQ
With enough notice, it would be my honor to guest-speak at no cost to your group organization.